Saudi Arabia’s NEOM opens U.S. headquarters in New York City

Saudi Ambassador Reema bint Bandar tells audience at opening that NEOM should be 'an inspiration for ambitious projects around the world'

Tim P. Whitby/ Getty Images

Neom advertisement board at the Red Sea International Film Festival last year in Jeddah, Saudi Arabia

Saudi Arabia’s $500 billion NEOM project, which is trying to reinvent the urban landscape almost from scratch, has placed its U.S. headquarters smack in the middle of New York City.

The office in New York’s Hudson Yards on the Manhattan waterfront will enable NEOM’s managers to connect with Wall Street, drawing investors, industry leaders and candidates for executive posts. NEOM’S The Line, a futuristic city-in-the-making parallel to the Red Sea coast, and its luxury Trojena ski resort in the Tabuk mountains, aim to rewrite rules of engineering and conceptions of what is possible in the desert kingdom.

Princess Reema bint Bandar, Saudi Arabia’s ambassador to the U.S., formally opened the office on Tuesday, calling NEOM, “an inspiration for ambitious projects around the world, as it represents a unique model for future cities.”