Abu Dhabi promotes flying taxis, robots at Autonomous Week
Abu Dhabi is making its most aggressive pitch yet to become a global capital of self-driving vehicles, kicking off its inaugural Autonomous Week with a parade of pilot projects across land, air and sea mobility.
In the opening panels of Monday’s Autonomous Summit, senior government officials touted the UAE’s regulatory advantages and pushed companies to develop their technology in the Emirates.
“Do not waste your time in any other country,” said Faisal Al Bannai, adviser to the UAE President and Secretary General of the Advanced Technology Research Council. “This is the city to be in.”
The talkfest kicks off a week-long showcase at Yas Marina Circuit, the home of Abu Dhabi’s F1 Grand Prix, which includes a global soccer tournament for humanoid robots, a car racing league and an exhibition space. Guests on Day 1 were welcomed by robots serving up coffee and ice cream, while others mowed lawns.
Companies including California-based firms Joby Aviation and Archer Aviation are awaiting licenses to start commercial operation of flying taxis in the UAE, while multiple operators are already experimenting with driverless cars and buses.
Sheikh Hamdan bin Mohamed, Chairman of the Smart and Autonomous Systems Council, attended the summit, seated alongside Dr. Sultan Al Jaber, the UAE Minister of Industry and Advanced Technology and CEO of the ADNOC national oil company. “While other cities are still testing pilot programmes, Abu Dhabi and the emirate at large have already integrated autonomy across land, sea and air,” Sheikh Hamdan wrote in an opinion piece for The National.
The Daily Circuit: World leaders mull AI in Dubai + Neom data center
👋 Hello from the Middle East!
In the Daily Circuit today, we’re looking at Neom’s plan to build a $1.5 billion data center, a commitment by Salesforce to invest $500 million in Saudi Arabia for AI projects, ADQ’s decision to drop its acquisition of NMC Healthcare and the new Six Flags theme parks in Riyadh that will house the world’s longest roller coaster and tallest water slide. But first, Dubai is a magnet this week for world leaders in tech, politics and investment.
Inside Dubai’s luxurious Madinat Jumeirah resort today at the World Governments Summit, some 6,000 participants are scrambling between hotel ballrooms to see a parade of government and corporate leaders talk about the future of the earth. Another 1.5 million are tuning in on the web feed. Topping the agenda in one session after another is how to address the promise and threats presented by artificial intelligence, The Circuit’s Omnia Al Desoukie reports from the conference.
Robin Li, CEO of China’s Baidu talked about how the high costs of AI development have forced the world’s second-largest economy to find new computing solutions, including DeepSeek, which has come up with vastly cheaper AI models than those developed by OpenAI, Microsoft and Google.
“You just don’t know when and where innovations come from,” Li said in an onstage conversation with Omar Al Olama, UAE Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications.
Kristalina Georgieva, the Bulgarian economist who serves as Managing Director of the International Monetary Fund, said the world is at an important juncture that will determine whether AI turns into a great story or a nightmare. “There are many, many unknowns,” she sighed.
Adding a touch of glamor on Monday night was a star-studded event at the Museum of the Future, where many of the WGS delegates attended TIME magazine’s Impact Awards Gala, which featured appearances by Grimes, the artist, singer and ex-life partner of Elon Musk, as well as video artist Refik Anadol and musician Arqam Al Abri.
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📰 Developing Stories
ROOM FOR ZOOM
Video conferencing platform Zoom is building up its presence in Saudi Arabia. The company announced today at the LEAP25 conference in Riyadh that it will invest $75 million in the kingdom on projects connected to artificial intelligence and AI data centers. Mobily, the Saudi telecom, said it will invest more than $900 million to develop centers and lay down submarine cables to improve cross-border connectivity. Mobily CEO Salman bin Abdulaziz Al-Badran said the cables would link the Gulf with Africa under the Red Sea and strengthen digital infrastructure across the MENA region.
THRILLS & SPILLS
Six Flags, the biggest amusement park operator in the U.S., plans to build the world’s tallest, longest and fastest roller coaster in the Saudi capital. The North Carolina-based company signed an agreement to manage both a Six Flags amusement resort and the Aquarabia Water Theme Park in Riyadh’s Qiddya district, which is being developed with billions of dollars of investment as the kingdom’s entertainment mecca. Aquarabia will include the world’s tallest water coaster, the tallest double-loop water slide and Surftopia, Saudi Arabia’s first surfing pool. The Falcon’s Flight roller coaster will dominate Six Flags Qiddiya City, alongside 27 other rides and attractions.
💲 Sovereign Circuit
Public Investment Fund: Saudi Arabia’s PIF-owned NEOM development signed an agreement with Riyadh-based Datavolt to build a 1.5 gigawatt artificial intelligence project with an investment of $5 billion.
ADQ: PureHealth, the hospital and healthcare company controlled by the Abu Dhabi sovereign wealth fund, said it is no longer considering an acquisition of UAE hospital operator NMC Healthcare.
Mubadala: Mohamed Aamer was named interim CEO of Mubadala-backed Investcorp Capital starting in March, succeeding Tim Mattar, who is retiring.
↪↩ Closing Circuit
💲 Secure Fund: Abu Dhabi’s Ittihad International Investment secured a $450 million sustainability-linked revolving credit facility loan, arranged by Emirates NBD, Commercial Bank of Dubai and First Abu Dhabi Bank.
🏢 Sales Boom: Aldar Properties, Abu Dhabi’s largest listed developer, posted a 43% profit increase in 2024, driven by strong UAE sales to overseas and resident buyers.
🧠 AI Investment: Salesforce, the San Francisco-based maker of cloud software, said on Monday that it plans to invest $500 million in Saudi Arabia for projects related to artificial intelligence.
🗣 Circuit Chatter
🇸🇦 IPO Prep: Saudi buy-now-pay-later app Tabby hired investment bankers from HSBC, JPMorgan Chase and Morgan Stanley to help prepare for an IPO, Bloomberg reports.
🚗 EV Charge: The UAE plans to install 500 charging stations by the end of 2025 to promote use of electric vehicles, Sharif Al Olama, Under-Secretary for Energy and Petroleum Affairs, said on Monday at the World Governments Summit in Dubai.
🚧 Mutual Benefits: Bahrain and Saudi Arabia said they will strengthen investment ties with a joint venture to supply construction materials, Gulf Daily News reports.
⚡ Auto Pilot: FlyNow is preparing to roll out a modular system of flying taxis in Saudi Arabia, Co-Founder and Chief Operating Officer Yvonne Winter told the LEAP conference in Riyadh.
🌍 Power Circuit
Sheikh Mohammed bin Rashid, Ruler of Dubai and UAE Vice President and Prime Minister, met withKlaus Schwab, Executive Chairman of the Board of Trustees of the World Economic Forum, on Monday, along with Sheikh Hamdan bin Mohammed, Crown Prince of Dubai and UAE Minister of Defense.
Sheikh Abdullah bin Zayed, UAE Minister of Foreign Affairs, met withKristalina Georgieva, Managing Director of the International Monetary Fund, on the sidelines of the World Government Summit.
King Abdullah II of Jordan is scheduled to meet at the White House today with U.S. President Donald Trump.
➿ On the Circuit
Khaldoon Al Mubarak, CEO of Mubadala, Yousef Al Otaiba, UAE Ambassador to the U.S., and Shamma Al Mazrui, UAE Minister of Community Development, attended the inauguration of the Stern School of Business at New York University Abu Dhabi. Mubadala Deputy CEO Homaid Al Shimmari, participated in a panel discussion titled ‘Youth in the Private Sector’ at the Arab Meeting for Young Leaders hosted by the World Governments Summit. Sam Altman, CEO and Co-Founder of OpenAI, turned down a $97.4 billion offer for the company from a consortium of investors led by Elon Musk, who was also a co-founder before leaving in 2018. Egypt’s Prime Minister Mostafa Madbouly met with Jassem Al Zaabi, Chairman of ADQ’s Modon Holding, and Bill O’Regan, the company’s Group CEO,, to discuss the master plan for Ras El-Hekma City on Egypt’s northwest coast.
Abdul Salam Saleh Humaid, Yemen’s Minister of Transport, said some international airlines have begun operating flights to Aden, including African Express Airways, Air Djibouti, and Royal Jordanian.
Ilya Sutskever, the former Chief Scientist of OpenAI, is hiring engineers and expanding the Israeli team at his Safe Superintelligence startup, which is based in both Palo Alto, Calif., and Tel Aviv, Calcalist reports.
Faisal Al Shimmari, Mashreq Bank’s head of ESG, told Arabian Gulf Business Insight in an interview that the UAE government needs to introduce incentives and subsidies to generate a “tsunami of sustainable finance.”
🎶 Culture Circuit
🐶 Pet Project: Egyptian filmmaker Khaled Mansour’s “Seeking Haven for Mr. Rambo,” a movie about a man looking for a home for his beloved dog, premiered in the U.S. this week at the Santa Barbara International Film Festival. The film, backed by Saudi Arabia’s Red Sea Film Fund, was also screened at Venice Film Festival and Jeddah’s Red Sea International Film Festival last year.
📷 Photo of the Day
Sheikh Mohammed bin Rashid, Ruler of Dubai and UAE Vice President and Prime Minister, visited the fourth edition of World of Coffee 2025 Dubai exhibition at the Dubai World Trade Centre on Monday. (WAM)
📅 Circuit Calendar
Feb. 9-12, Riyadh. Leap 2025. Riyadh’s tech event that brings in tech innovators and leading experts from around the world to discover new ideas, build new partnerships, and connect with inspiring mentors and investors. Riyadh Front Expo Centre.
Feb. 11-13, Dubai. World Government Summit 2025. Annual event brings in world leaders and business leaders from the region and outside to discuss the most pressing matters. Madinat Jumeirah.
Feb. 14-16,Munich Security Forum. Known as one of the world’s leading forums for debating international security policy. Hotel Bayerischer Hof.
Feb. 17-21, Abu Dhabi: IDEX 2025. Military contractors from around the world show their wares at one of the most prominent international defense exhibitions. ADNEC Center.
Feb. 17-21, Dubai. Gulf Food. In its 30th edition, the exhibition brings in many more companies to show their work on food and the industry’s use of technology. Dubai World Trade Center.
Feb. 18-19, Abu Dhabi. The Future of Asset Management Middle East. A two-day conference that gathers leading executives from top asset management companies in the Middle East region. The Ritz-Carlton, Grand Canal.
Feb. 19-20, Dubai. IDC Middle East. Examining how to design AI-fueled businesses. Grand Hyatt Dubai.
Feb. 21-22, Doha. Visit Qatar E1 Doha GP 2025. Round Two of the UIM E1 World Championship presented by PIF. The Pearl Island, Qatar.
Feb. 22-23, Miami, Fla. FII Priority. Saudi Arabia’s Future Investment Initiative connects U.S. and Middle Eastern investors. Faena Hotel & Forum, Miami Beach.
Feb. 25, Dubai. Family Office Summit 2025. Global fund leaders managing $1 trillion in assets will meet under the theme, “Taking Money Out of Cash.” Ritz Carlton Jumeirah Beach.
Feb.25-March 1, Dubai. WCA World 2025. The conference brings together some of the world’s biggest independent freight forwarders. Dubai World Trade Centre.
Feb. 26-27, Abu Dhabi. Investopia 2025. The fourth edition of the summit, to be held under the theme “Leveraging the Power of Massive Investments.” St. Regis, Abu Dhabi.
March 17-19, Dubai. Dubai International Horse Fair. A gathering of the equestrian industry and horse lovers from around the world. Dubai World Trade Centre.
In the Daily Circuit today, Riyadh’s burgeoning King Abdullah Financial District is raising money for further expansion, Lulu supermarkets is selling a 25% stake on the ADX, the Saudi PIF has created a company to build staff quarters for big construction projects and the New York Knicks have signed a deal to wear an Abu Dhabi logo on their uniforms. But first, a UAE-Russia summit in Moscow.
Having visited U.S. President Joe Biden earlier in the month at the White House, UAE President Sheikh Mohamed bin Zayed is continuing his international travels with a stop in Moscow.
Russian President Vladimir Putin hosted the Emirati leader for dinner on Sunday, with an official meeting set for today that will focus both on commercial relations, as well as the conflicts with Ukraine and in the Middle East, according to a Kremlin statement.
Trade between the two countries has tripled to $7 billion over the last three years, even as Russia has been subject to sanctions applied by the U.S., the U.K. and the European Union. Putin personally thanked the UAE President for mediating a prisoner exchange between Russia and Ukraine, the statement said.
Following the Moscow visit, Sheikh Mohammed will travel on Tuesday to the Russian city of Kazan for a summit of the BRICS group of nations, which it joined in January.
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📰 Developing Stories
FINANCE HUB
Riyadh’s chief financial center is already nearly three times the size of London’s Canary Wharf and plans to get bigger. The King Abdullah Financial District in Saudi Arabia’s capital city will seek to raise more than $700 million by listing some of its income-generating buildings in a real estate investment trust, or REIT, on the Saudi stock exchange, Bloomberg reports. Citigroup, HSBC, and Al Rajhi Capital are advising on the deal. The funds will support further development of the district, which has been under construction for over a decade and reached an occupancy level of over 95%.
SHOPPING FOR SHARES
UAE retail giant LuLu plans to sell a 25% stake of the company in an IPO starting Oct. 28, with its shares hitting the ADX trading floor on Nov. 14. The business, which owns hypermarkets, supermarkets and malls across the MENA region, as well as in India and Malaysia, is looking to raise as much as $1.8 billion through the share sale, Zawya reports. The Abu Dhabi-based company founded by Yussuf Ali counts ADQ as an investor, having sold the sovereign wealth fund a 20% stake in 2020. Emirates NBD Capital, HSBC Holdings, Abu Dhabi Commercial Bank and Citigroup are joint bookrunners on the IPO, with Moelis & Co. retained as financial advisor.
💲 Sovereign Circuit
Public Investment Fund: The Saudi sovereign wealth fund established a company to build and operate housing for staff of major construction and development projects across the kingdom.
Abu Dhabi Investment Authority: ADIA-backed Lake Shore, a management company, raised over $143 million through a green loan from HSBC Commercial Banking for Viviana Mall in Mumbai, marking India’s first sustainability-linked fundraising for a retail property.
Qatar Investment Authority: QIA Chairman Sheikh Bandar bin Mohammed Al Thani, who is also Governor of the Qatar Central Bank, held meetings in Washington last week with Howard Marks, Co-Chairman of Oaktree Capital Management, and Stephen Schwartzman, Chairman, CEO and Co-Founder of Blackstone.
↪↩ Closing Circuit
🌽 Food Finance: Helios Investment Partners, a London-based private equity fund focused on Africa, will invest about $40 million in Egypt’s Raya Foods.
🏙️ Towering Views: UAE developer Select Group awarded a building contract to Arabian Construction Co. for its $1 billion ultra-luxury Six Senses Residences Dubai Marina, which at 122 stories, will be the world’s tallest residential tower.
🔒 Security Matters: Cyera, an Israeli cybersecurity company, acquired Trail Security, another Israeli firm, for $162 million, mostly in shares, Calcalist reports.
↪↩ Circuit Chatter
🛢️ Top Customer: Saudi Aramco is “fairly bullish” on China’s oil demand, driven by the government’s stimulus package, with rising demand for jet fuel and naphtha, Aramco CEO Amin Nasser said on the sidelines of the Singapore International Energy Week conference, Reuters reports.
🤖AI Power: ADNOC Distribution is developing over 20 AI-powered tools to optimize operations and enhance efficiencies, while also using data analytics to design new stations, CEO Bader Al Lamki told The National at the Gitex Global technology conference last week in Dubai.
☕ Coffee to Go: Gateway Partners, a Dubai-based private equity firm, is considering selling its stake in the Gulf franchise of Tim Hortons four years after its initial investment in the Canadian coffee chain, Bloomberg reports.
🌍 Power Circuit
King Mohammed VI of Morocco held a Council of Ministers meeting at the Royal Palace in Rabat on Saturday that focused on the 2025 budget, military affairs, international agreements, and key appointments.
Sheikh Khaled bin Mohamed, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council, chaired a meeting of the Advanced Technology Research Council last week and approved plans for three ventures under ATRC’s commercialization arm VentureOne. The projects focus on quantum-era data security, smart autonomous mobility, and robotics-driven agritech.
Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defense, Chairman of Dubai Executive Council, and Chairman of the Higher Committee for Development and Citizen Affairs in Dubai, approved the master plan for development of the Saih Al Salam Scenic Route.
➿ On the Circuit
Dr. Thani Al Zeyoudi, UAE’s Minister of State for Foreign Trade, has launched a TradeTech Accelerator to support startups developing advanced technology solutions for the trade sector.
Bandar Alkhorayef, Saudi Arabia’s Minister of Industry and Mineral Resources, concluded his official visit to Spain, during which he held meetings with ministers and private sector leaders, to expand the scope of industrial and mining cooperation, and highlight investment opportunities.
Mohamed Hadi Al Hussaini, UAE Minister of State for Financial Affairs, held a meeting in Dubai with Samir Sharifov, Minister of Finance of Azerbaijan, to discuss financial cooperation.
Robert Raines, U.S. Consul General for Dubai and the Northern Emirates, and a high-level business delegation from the U.S.-U.A.E. Business Council, were at the Movenpick Resort Al Marjan Island in Ras Al Khaimah on Friday to discuss growing trade relations with the emirate.
🎶 Culture Circuit
🏀 Basketball Branding: On the heels of the NBA exhibition games in Abu Dhabi, the New York Knicks are tapping into the UAE’s ferocious appetite for pro basketball. Madison Square Garden Sports Corp. and Abu Dhabi’s Department of Culture and Tourism have signed a marketing partnership that will place an “’Experience Abu Dhabi” logo on Knicks player uniforms. Meanwhile, the international FIBA league will hold its 14 international teams and one local team competing in the 3×3 World Tour event this weekend on the Abu Dhabi Corniche, bringing 14 international teams to the UAE capital.
📷 Photo of the Day
The UAE placed a bright yellow full-scale model of a flying taxi outside the Charing Cross train station in London last week, with a sign that read, “In the Emirates, even taxis reach the skies. Taking off in 2026.” (Photo WAM)
🗓️ Ahead on The Circuit
Oct. 21-22, Dubai, UAE: AIM Summit Dubai 2024. Investors from alternative investment firms mix with government officials and corporate executives. Jumairah Emirates Towers.
Oct.22-24, Dubai, UAE: Dubai Helishow. Conference features innovations in hybrid and electric helicopters, AI integration, UAV combat operations, and civil aviation. Skydive Dubai.
Oct. 29-31, Riyadh, Saudi Arabia. Future Investment Initiative Conference, 8th Edition. More than 6,000 global participants registered, including world leaders, policymakers CEOs and investors. King Abdul Aziz International Conference Center.
Oct. 31, Abu Dhabi, UAE: Transition Investment Workshop. NYU Abu Dhabi’s Transition Investment Lab holds a day of discussions on aligning investment decisions with social values. NYU Abu Dhabi, East Forum.
Nov. 5-7, Dubai, UAE: EMEA Stakeholder Conference, This invitation-only event brings together over 700 leaders from across the hotel and real estate industry in Europe, the Middle East and Africa. Lapita Dubai Parks and Resorts Autograph Collection.
Nov. 12-13, Abu Dhabi, UAE: CyberQ: Security in the Quantum Era. Conference brings together international experts, policymakers and industry players to discuss challenges of the quantum age of cybersecurity. ADNEC.
Sale of stake in Mideast Starbucks franchise held up by protests
The sale of a minority stake in the Middle East Starbucks franchise owned by Kuwait’s AlShaya Group, which has drawn interest from Apollo Global Management and other international firms, appears to have been paused.
AlShaya, which owns some 2,000 Starbucks coffee outlets across the MENA region and eastern Europe, has watched the business’s market value dwindle in the face of widespread boycotts against the brand, Reuters reports.
Starbucks, McDonalds, KFC and other U.S. brands have been the target of protests in the region since the Gaza war started almost a year ago because of their perceived ties to Israel even though Starbucks has no outlets in the country.
AlShaya’s coffee business has been valued at between $4 billion and $5 billion, the news agency said.
From white elephant to trendy, affordable tourism
TEL AVIV – From the outside, the Tel Aviv Textile and Fashion Center looks like a standard Israeli office building. Built starting in the 1960s in the era’s Brutalist architectural style, the center boasts six high-rise towers and a common space with a sprinkling of cheap stores and workman’s cafés that serve basic Israeli fare.
Architecturally daring for its day, this hulking whitewashed structure – one of the most iconic landmarks along the city’s coastline – has long been in decline both as an industry hub and an office option for emerging companies. Much of the expansive, concrete complex now stands peeling and neglected.
Cue the arrival of the Brown Hotel Group. One of the country’s fastest-growing hotel chains, its motif is setting up shop in unlikely places and in the process regenerating and reimagining some of the more down-and-out locations as sustainable and affordable tourist hubs.
Among its latest offering is Brut – a play on Brutalist – a 224-room boutique hotel that sits interspersed throughout various floors in Gaon House, one of the Textile and Fashion Center’s towers.
The hotel opened last April with just 182 rooms, but as business and companies ended their leases in the crumbling building, Brown took over the space, renovating and opening more rooms and facilities as travelers began to return to Israel amid relaxed COVID-19 restrictions.
It’s part of the hotel operator’s urban renewal philosophy, Shahaf Segal, PR manager and spokeswoman for the Brown Hotel Group, explained to The Circuit. She listed a similar process for the group’s 13 other hotels dotted around the city (there are also now Brown Hotels in Jerusalem, Eilat, Greece and Cyprus), as well as some now under construction in other iconic landmarks, including one slated to open in the historic former Histadrut worker’s union building.
Each hotel, some with just a handful of rooms and others more expansive like Brut, has a slightly different vibe, but the overall goal is to convert existing buildings, as well as the areas around them, into reasonably priced lodgings and tourist centers in expensive cities.
“We are taking unoccupied spaces and turning them into positive spaces,” Segal said, pointing to the reception desk, which still shares space with a security team servicing the remaining offices in the building, and to the hotel’s back office, which until recently was occupied by a hair clinic offering transplants in Turkey.
The intriguing and intricate process of renewal and replacement can be seen throughout the hotel. Brut’s rooms now occupy the first, second, third, seventh and 14th floors, and are still interspersed with a medical clinic, a car rental office, insurance brokers and accountants.
Brut Hotel lobby (Photo: Max Kovalsky)
And there is a range of different room styles, spanning from a basic “urban room” to an executive suite with a breathtaking sea view to a two-room family suite replete with a kitchenette. All the rooms are simple in design and practical, and all incorporate unique elements of the building’s original architecture with many of the signature features of a Brown Hotel: wire metal shelving, ecologically friendly soaps and a coffee maker.
In the executive suite on the 14th floor, unparalleled views of the Tel Aviv coastline and the sea beyond fill the purposely slanting windows, which the building’s designers hoped would be effective in deflecting the powerful rays of the Middle Eastern sun. Now they give guests the feeling they are floating above the earth or have been set adrift to sea.
On the seventh floor, the VIP lounge contains a modest conference center for business meetings or small gatherings. Its colorful decor captures the heart of the hotel’s urban renewal process, with re-upholstered and reconstructed ‘70s style furniture, couches, bookcases and even a collection of typically drab Israeli pottery from that era.
A third-floor sun deck also boasts views of the Mediterranean and Brown’s signature hot tubs. On the ground floor, the center’s long-neglected communal areas have been spruced up and furnished with comfortable outdoor couches, hammocks and oversized plants for both guests and the remaining office workers to enjoy.
Also on the ground floor, Brown has taken over a long-forgotten restaurant, reopening it as the Kilometrage, with dishes created by celebrity chef Idan Bushari, winner of Israel’s “Next Restaurant” reality show. In the morning, the restaurant space doubles as the hotel’s breakfast buffet (which is a modest but delicious Israeli-style breakfast), but in the evening the music is turned up and the well-stocked bar and taboun-themed menu attract young Tel Avivians looking to be wined and dined.
And the Brut is not the only Brown group hotel to find a new home in this aging office complex. In an adjacent tower sits WOM, one of the group’s less expensive affiliates. Not exactly a hotel, at least not in the classic sense, and though it veers towards the communal lodging style of a hostel that is popular across Europe and in Israel, Segal calls it a “boutique pod hotel.”
Inside the converted space, more than 100 rooms line three long hallways. Stacked like a Tetris, the tiny rooms (which feel unexpectedly spacious inside) offer both single, two singles and king-size beds either low down or up on a bunk. Aside from the bed, there’s space to store luggage, a desk, a sink and a safe. Toilets and showers are shared, one per three rooms, and are cleaned by hotel staff between each use – a phone app governs access.
WOM Hotel (Photo: Max Kovalsky)
“We are maximizing the space to allow affordable beds in an expensive city,” said Lihi Gerstner, co-founder, designer and owner of the WOM, who describes the concept as similar to WeWorks — but for travelers.
An architect by trade, Gerstner, who opened Tel Aviv’s first pod hotel in 2019 on nearby Allenby Street, explained that after years of traveling for work, she recognized the need to create a hotel for people who wanted a place to rest their heads while traveling but one that would not detract from the overall experience of visiting a city.
And, she believes that such accommodation, with enhanced communal space, is really the way forward for adventure seekers of all ages determined to travel the world.
“I think people are realizing that they want to spend more money on experiences when they travel and less on accommodation,” concluded Gerstner, who is in the process of expanding WOM into other parts of the office tower.
The writer was a guest of the Brown Hotel Group. A stay in WOM ranges from 142NIS-300NIS ($40-$85) depending on room type and season. Brut rooms range from 315NIS-1,200NIS ($90-$342).