Qiddiya bets big on Saudi Cup to anchor $40B entertainment city

Saudi Arabia’s Qiddiya megaproject is galloping ahead with plans to make the Saudi Cup horse race a global showpiece, even as the kingdom trims spending on some other giant developments.

The $40 billion entertainment city is investing heavily in racing facilities and fan experiences tied to the world’s richest horse race, Arabian Gulf Business Insight reports.

The Saudi Cup itself carries a $20 million purse for the main race and more than $35 million across the race weekend, drawing top international horses and stables.

Backers see the high-stakes event as a headline attraction designed to anchor Qiddiya’s push to become a global sports and entertainment hub. The new venue will include a 21,000-seat grandstand and a 110-meter parade ring.