Gulf Glow-Up

Dubai creates quality-of-life office as competition to attract talent heats up

The Dubai Quality of Life Strategy 2033 will include 200 projects and 1,000 live events

Sheikh Hamdan bin Mohammed, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, attends a presentation for the Dubai Quality of Life Strategy 2033. Photo: WAM

In a bid to rouse would-be expats from their roosts in London, New York and Singapore, Dubai has created a new office dedicated to improving the quality of life in the Middle East’s wealthiest city.

The plan tracks...