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Asfar expands Saudi tourism with hotel and entertainment projects
The company's first developments in Al Bahah and Yanbu are set to open by year-end, adding 2,000 rooms in cities that are actively seeking visitors
Sun rises over the mountains around Yanbu, Saudi Arabia (Getty Images)
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Saudi tourism startup Asfar is launching hotel and entertainment projects in Tier 2 cities to support the kingdom’s goal of becoming a top global destination.
Backed by Saudi Arabia’s Public Investment Fund, Asfar aims to extend tourist stays beyond...