Primark enters Mideast with fast-fashion stores in Kuwait, Dubai
In addition to low-cost clothing, footwear and accessories, Primark sells licensed collections from Disney, Warner Bros., Universal and the NFL
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Primark store on Oxford Street in London
Irish fast-fashion giant Primark will open its first stores in the Middle East, starting with Kuwait and Dubai, in partnership with Kuwait-based retail franchise operator Alshaya Group.
The brand will open an outlet at The Avenues Mall in Kuwait in October, followed by three in Dubai next year at Dubai Mall, Mall of the Emirates, and City Centre Mirdif.
Primark has 460 stores across 17 countries, mostly in Europe and the U.S. In addition to selling low-cost clothing, footwear and accessories, it produces licensed collections from Disney, Warner Bros., Universal and the NFL.
The timing is notable with the announcement of Disneyland Abu Dhabi this week, which is sure to set retailers scrambling to capitalize on merchandising opportunities.
Alshaya Group opened the UAE’s first standalone Disney Store in Yas Mall in March.