The Daily Circuit: Saudi Arabia’s deepening deficit + Alpha Dhabi’s Aldar selloff
👋 Hello from the Middle East!
In the Daily Circuit today, we’re reporting on Saudi Arabia’s split with the IOC over staging the Olympic Esports Games, the new expansion plans for Abu Dhabi’s Zayed International Airport, Alpha Dhabi’s efforts to raise $400 million by selling part of its stake in Aldar, and Lunate’s new $1 billion investment platform. But first, third-quarter numbers show the depth of Saudi Arabia’s budget woes.
After a week of navel-gazing at the FII business conference in Riyadh about the impact of falling oil prices, Saudi leaders received third-quarter data that illustrates why they need to keep making hard decisions on budget cuts.
In the three months ending Sept. 30, the Saudi Finance Ministry said its deficit widened to 88.5 billion riyals ($23.6 billion), bringing the total shortfall for the year to nearly $50 billion. Oil revenue fell to about $40 billion from just under $51 billion a year earlier, while non-oil income held steady at $31.7 billion, according to the report issued Thursday.
Now it becomes clearer why one cabinet minister after another this week took to the stage at the King Abdulaziz International Conference Center to solicit foreign investment, conceding that the government will have to shrink or defer parts of its most ambitious megaprojects like NEOM. Some 9,000 FII attendees went home digesting prospects for a new era of austerity.
Ratifying that conclusion, the kingdom’s number crunchers now project a 2025 deficit of 5.3% of GDP as oil prices have slid in the past three years to below $70 a barrel from a high of $125.
The Saudi Capital Market Authority, meanwhile, has delayed a decision on whether and how to open Riyadh’s Tadawul stock market to non-resident foreign investors until next year, Bloomberg reports. The Capital Market Authority is analyzing public and stakeholder feedback on the move.
“We will be revisiting foreign ownership limits next year,” Mohammed El-Kuwaiz, CMA Chairman, said. “Whether or not we will eliminate foreign ownership limits or more gradually increase them on multiple stages, this will really become the output of our analysis.”
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📰 Developing Stories
OLYMPICS TORCHED
Saudi Arabia and the International Olympic Committee have “mutually” ended a deal to jointly hold the Olympic Esports Games. The IOC and the kingdom will pursue their own esports ambitions separately, Bloomberg reports. The 12-year agreement, signed last year, was supposed to see Saudi Arabia host the inaugural Esports Olympics, a part of its ambition to be a global hub for gaming. The kingdom held its second Esports World Cup over the summer, attracting more than 2,000 professional players from over 100 countries, and its Public Investment Fund has since signed a blockbuster $55 billion deal to take gaming company Electronic Arts private.
AIRPORT EXPANSION
Abu Dhabi is already planning a major expansion of Zayed International Airport, just two years after it doubled its capacity to 45 million passengers a year with the opening of Terminal A. Construction work will start in two years, with plans to increase capacity to 65 million, The National reports. “We opened in November 2023 and at the first board meeting, I broke the news to the board that we had to think about expansion,” Abu Dhabi Airports Managing Director and CEO Elena Sorlini told the Skift Global Forum East event in the capital. The expansion is partly needed to meet the demands of Etihad Airways, which is planning to double in size and carry 38 million passengers by 2030. The airport is also rolling out the use of biometrics to transit passengers to speed up transfers within the airport, which make up 60% of its current traffic.
💲 Sovereign Circuit
International Holding Co.: IHC Real Estate Holding and Alpha Dhabi, both subsidiaries of IHC, sold their stakes in investment and real estate company Modon for more than $7 billion to Abu Dhabi government entity L’imad Holding Co.
International Holding Co.: Alpha Dhabi is also planning to sell about 2% of its 26.5% stake in Abu Dhabi developer Aldar Properties for around $400 million, Bloomberg reports.
Lunate: Alternative investment firm HPS Investment Partners and Abu Dhabi’s Lunate are launching a new investment platform. Lunate will anchor the project with a projected commitment of at least $1 billion.
Mubadala: Pakistan is negotiating with Abu Dhabi Investment Co., a subsidiary of Mubadala, to run Islamabad airport in exchange for 60% of the revenue, Bloomberg reports.
Public Institution for Social Security: Kuwait’s pension fund is restarting private equity allocations and is in discussions with multiple leading buyout firms, Bloomberg reports.
↪↩ Closing Circuit
🏭 Mega Project: Egypt’s Ain Sokhna Industrial Zone, within the Suez Canal Economic Zone, will host three major new projects valued at $3.5 billion under an agreement between Kemet Industries Group and Emirati-Chinese company Al Qalaa Red Flag.
💰 Sharjah Sukuk: Sharjah Islamic Bank plans to issue a $500 million islamic bond, to be listed on Euronext Dublin and Nasdaq Dubai, with Emirates NBD Capital and Standard Chartered Bank appointed as joint global coordinators.
🚦 Green Light: U.K. oil services company John Wood Group has published its half-year financial results, a condition of its $292 million takeover by UAE engineering firm Sidara.
👷 Pipe Dream: A Saudi consortium has secured funding to develop a 587km water pipeline in the kingdom, with the project valued at $2.3 billion.
🗣 Circuit Chatter
🛢️ Fuel Fraud: Lebanon’s judiciary has charged six companies and four individuals and issued arrest warrants over an alleged Russian oil scam, The National reports.
🎮 Banking Games: Emirati lender Commercial Bank International has launched a venture arm to build and invest in products for gamers, starting with a credit card in partnership with Mastercard.
🛡️ Standing Together: The U.K. has signed an enhanced defense agreement with Qatar to deepen military cooperation.
₿ Virtual World:The Abu Dhabi Real Estate Center signed an agreement with five partners to advance blockchain integration in Abu Dhabi’s real estate sector.
🦘 Aussie Connection: Abu Dhabi Investment Office and the Australia Arab Chamber of Commerce and Industry have signed a strategic partnership to boost trade and investment and support Australian companies entering Abu Dhabi’s high-growth sectors.
🌎Power Circuit
Sheikh Khaled bin Mohamed, Crown Prince of Abu Dhabi, met with South Korean PresidentLee Jae Myung on the sidelines of the Asia-Pacific Economic Co-operation forum in Gyeongju, South Korea, on Friday. The Crown Prince also met withLawrence Wong, Prime Minister of Singapore, and Christopher Luxon, Prime Minister of New Zealand.
Sheikh Mohammed bin Rashid, UAE Vice President, Prime Minister and Ruler of Dubai, launched the Mohammed bin Rashid Endowment District.
Sheikh Sabah Al Khalid Al Sabah, Crown Prince of Kuwait, met withYuriko Koike, Gov. of Japan, at Bayan Palace in Kuwait on Thursday.
Sheikh Maktoum bin Mohammed, First Deputy Ruler of Dubai and UAE Deputy Prime Minister and Minister of Finance, met withGeorges Elhedery, Group CEO of HSBC, at the Dubai International Financial Centre on Thursday.
Sheikh Jarrah Jaber Al Ahmad Al Sabah, Deputy Foreign Minister of Kuwait, met withMuhammad Anis Matta, his Indonesian counterpart, in Kuwait City on Thursday.
➿On The Circuit
Jamie Dimon, CEO of JPMorgan Chase, told The Nationalthat his “cockroach” comment about the health of the private credit market was “blown out of proportion.”
Ed Bastian, CEO of U.S. carrier Delta Airlines, told Arabian Gulf Business Insight that the airline hopes to capitalize on economic development in Saudi Arabia and the potential growth of passenger traffic between the two countries with its new direct flights from Atlanta to Riyadh.
Eric Schmidt, the former CEO of Google, told The Nationalat Saudi Arabia’s FII conference in Riyadh that the rise of AI will create more jobs than it destroys.
James Reynolds, the global co-head of Goldman Sachs Asset Management, said in an interview with Asharq Business that the bank is in “productive” talks with the Public Investment Fund and other players in the region.
Rashid Saeed Al Shamsi, Non-Resident Ambassador of the UAE to Niger, met with Ali Mahamane Lamine Zeine, Prime Minister of Niger, at his headquarters in the capital, Niamey.
🎶 Culture Circuit
🏛️ Rebuilding History: Palmyra’s archaeological museum, which was badly damaged by bombings during the Syrian civil war, will be restored with international funding, The National reports. One of Syria’s most popular sites before the war, Palmyra made headlines in 2025 when ISIS destroyed the Temple of Bel and the Arch of Victory and killed its head of antiquities. Swiss-based foundation Aliph will fund the restoration of the museum, starting with the guesthouse, which will house archaeologists working on the project. Aliph is mostly funded by nations, including the UAE, Saudi Arabia, Kuwait and Morocco, and private donors.
📷 Photo of the Day
Sheikh Mansour bin Zayed, UAE Vice President, Deputy Prime Minister and Chairman of the Presidential Court, inaugurated the Abu Dhabi Royal Equestrian Arts on Jubail Island in Abu Dhabi — the first global academy of its kind outside Europe dedicated to the classical art of horsemanship. The facility includes a collection of rare equestrian artifacts, an equestrian library and a saddle-making atelier. (Emirates News Agency)
📅 Circuit Calendar
Oct 29-31, Abu Dhabi. International Forum of Sovereign Wealth Funds. An annual forum hosted by Abu Dhabi Investment Authority and Mubadala, bringing together global CEOs and senior executives from sovereign wealth funds. ADGM
Nov. 1-2, Dubai. Women’s Empowerment Convention. The 3rd Women’s Leadership Forum unites global trailblazers, headlined by fashion icon Anna Wintour and storytelling pioneer Candace Bushnell. Atlantis The Royal Conference Center.
Nov. 3-6, Abu Dhabi. ADIPEC. Bringing together professionals, companies, and government leaders to discuss and showcase the latest developments in oil, gas, and cleaner energy technologies. ADNEC Center.
Nov. 4-6, Dubai. Gulfood Manufacturing. Billed as the most influential F&B manufacturing event in the world. Dubai World Trade Center.
Nov. 4-9, Dubai. Dubai Design Week. The Middle East’s largest creative festival, showcasing more than 200 events across architecture, product, furniture, interior and graphic design. D3.
Nov. 10-12, Abu Dhabi. DRIFTx. An international exhibition showcasing smart and autonomous mobility solutions. Yas Marina Circuit.
Nov. 10-15, Abu Dhabi. RoboCup Asia-Pacific. A regional competition and event for AI and robotics where teams compete on challenges including humanoid robot soccer matches. ADNEC Center.
Nov. 11-14, Dubai. ICOM 2025. Bringing together museum professionals and cultural experts from around the world to explore the evolving role of museums. Dubai World Trade Center.
Nov. 17-19. Doha. Qatar Entrepreneurship Conference (ROWAD). Qatar’s national entrepreneurship platform and a flagship Global Entrepreneurship Week event, connecting startups, SMEs, and ecosystem leaders. Doha Exhibition & Convention Center.
Nov. 17-21, Dubai. Dubai Airshow 2025. The biennial exhibition attracts aerospace companies from around the world to the UAE. DWC, Al Maktoum International Airport.
Nov. 25-26. Riyadh. Global Sustainability Expo. Dedicated to advancing sustainability practices across industries. The Arena Riyadh.
Nov. 26-27, Abu Dhabi. CyberQ 2025. The UAE’s flagship summit for cybersecurity and quantum technologies. ADNEC Center.
Dec. 8-9, Riyadh. Hydrogen Arabia Summit & Exhibition. The inaugural event is aimed at positioning the Kingdom as a hub for hydrogen and clean energy collaboration. Crowne Plaza Riyadh RDC.
Dec. 8-9, Abu Dhabi. Bitcoin MENA 2025. An event dedicated to advancing Bitcoin and blockchain understanding and adoption. ADNEC Center.
Dec. 8-10, Abu Dhabi. BRIDGE Summit. Bringing together media executives, innovators, academia and NGOs, policymakers, and thought leaders to redefine the media landscape. ADNEC Center.
The Daily Circuit: FII winds down in Riyadh + Mubadala in Madrid
👋 Hello from the Middle East!
In the Daily Circuit today, we report on the third and final day of Saudi Arabia’s FII business summit, which concluded with a fundraising appeal from Syrian President Ahmed Al-Sharaa and a fleeting glance of Crown Prince Mohammed bin Salman. We’re also looking at Saudi EV maker Lucid’s partnership with Nvidia, Mubadala’s acquisition of a majority stake in Madrid’s Universidad Alfonso X el Sabio Group, and Saudi developer Arabian Dyar’s evolving plans for an IPO. But first, “Davos in the Desert” concludes in Riyadh.
Saudi Arabia’s flagship Future Investment Initiative business conference wrapped up today after the kingdom’s financial leadership appealed for foreign investment to help bridge the budget gap left by sinking oil prices and declared its faith in AI technology.
Crown Prince Mohammed bin Salman, who conceived the conference nine years ago as a Middle East answer to the annual World Economic Forum in Davos, Switzerland, made a brief appearance on Wednesday, sitting beside Donald Trump Jr., during a keynote speech by Syrian President Ahmed Al-Sharaa. The Prince made no public remarks.
Summing up the three-day event, Yasir Al-Rumayyan, Governor of the kingdom’s Public Investment Fund, told the conference’s 9,000 registrants that Saudi Arabia’s sovereign wealth fund continues to grow despite the kingdom’s financial shortfall.
“Back in 2015, PIF’s assets under management were worth around $150 billion,” he said in an onstage discussion on Wednesday. “We aim to reach $1 trillion by the end of this year – we are very close.”
Outlining the fund’s strategy through 2030, Al Rumayyan said the PIF will focus on its NEOM megaproject, along with, travel and tourism, urban development, advanced manufacturing, industrial and logistics, clean energy and renewable infrastructure.
In a standing-room-only appearance on the conference floor, Al Sharaa said that Syria has attracted some $28 billion in investments from the Gulf since the start of the year. Dressed in a well-cut business suit and purple satin tie, the former rebel leader espoused the value of investment over aid to an audience filled with bankers and executives, some of whom he held meetings with ahead of the session.
“Investments are growing well in Syria, and we will rebuild every stone that has been destroyed,” Al Sharaa said. “We chose reconstruction through investment, not aid.”
Editor’s Note: Kindly let us know your thoughts and feedback by replying to this newsletter or emailing us at [email protected].
CIRCUIT INTERVIEW
Saudi builder Arabian Dyar faces Mecca as it eyes IPO
Arabian Dyar Vice President Anis Alhabshi
Arabian Dyar has its sights firmly planted on Mecca as the Saudi real estate developer plots a growth strategy intended to culminate in an IPO.
The Jeddah-based builder, led by the three brothers from the Alatawi family, already conducts half of its business in the holy city, busily erecting thousands of apartments in proximity to the Grand Mosque that is the ultimate destination for the 1.6 million Muslims who perform the Muslim Hajj pilgrimage each year.
Those pilgrims are the company’s target customers amid expectations of a deeper construction boom in Mecca, Arabian Dyar Vice President Anis Alhabshi told The Circuit’s Omnia Al Desoukie and Jonathan Ferziger in Riyadh. Saudi Arabia’s Vision 2030 national economic plan calls for increasing that number to 30 million over the next five years.
“What’s special about this is for people to have that spiritual meaning,” Alhabshi said. “They want to be there and detox and be close to God and pray at the holy mosque right there,” he said, suggesting many would buy apartments as a second home or timeshare.
Electric vehicle maker Lucid is partnering with chip giant Nvidia to launch cars with near-full autonomy. The California-based company, which is backed by Saudi Arabia’s Public Investment Fund, will use Nvidia’s Drive AV system in its mid-sized vehicles, Lucid revealed at the FII conference in Riyadh on Wednesday. The system has level 4 autonomous driving capability, which is the second-highest level. Level 5, the highest level, does not even require vehicles to have a steering wheel. “We’re taking the next step by combining cutting-edge artificial intelligence with Lucid’s engineering excellence to deliver the smartest and safest autonomous vehicles on the road,” Marc Winterhoff, interim CEO of Lucid, said. It comes after Lucid agreed in July to supply 20,000 vehicles fitted with a level 4 platform developed by U.S. robotics company Nuro to ride-hailing company Uber for its global robotaxi program.
OPEN DOORS
Abu Dhabi’s Rotana hotel chain is among the global hospitality groups planning to launch in Syria as the country opens up and requires more rooms to house an expected boom in business and leisure travelers. “If Syria opens up again, as it is now, Emiratis will be going there to do business and we need to be there,” Rotana CEO Philip Barnes told The National. Among those lining up for meetings with Syrian President Ahmed Al Sharaa at the FII conference in Riyadh this week were executives from Accor and Hilton Worldwide Holdings. Accor is already in talks with developers and plans to have 10 to 15 hotels in Syria within five years, the newspaper reports.
💲 Sovereign Circuit
Mubadala:The Abu Dhabi sovereign fund, alongside private equity firm Cinven and UAX founder Jesús Núñez, will acquire a majority stake in Madrid’s Universidad Alfonso X el Sabio Group from CVC Funds.
Abu Dhabi Investment Authority: ADIA, Nordic private equity house EQT and Auba Investment have sold 8.4% of their stake, worth $3.27 billion, in Swiss skincare specialist Galderma, Zawya reports. Galderma, which makes Cetaphil, went public last year in one of Europe’s largest IPOs.
G42: The Abu Dhabi AI powerhouse has expanded its collaboration with U.S. networking and security company Cisco. Under a new agreement Cisco will power, connect, and secure a large-scale AI cluster deployed by G42, featuring AMD’s advanced MI350X GPUs.
Public Investment Fund: PIF-backed utility Acwa Power has announced clean energy deals worth $10 billion. The biggest is a $6 billion deal signed between Acwa, Aramco and PIF unit Badeel to develop 70% of Saudi Arabia’s 2030 renewable energy targets.
Public Investment Fund:Saudi Arabia’s sovereign wealth fund and U.S. asset manager BlackRock have partnered to launch mutual funds.
ADQ: AD Ports Group, controlled by the Abu Dhabi sovereign fund, signed an initial agreement with the Indian government of Maharashtra paving the way to invest up to $2 billion in the state’s ports and shipbuilding sectors.
ADQ: Abu Dhabi National Energy Company, known asTAQA, sold its entire stake in an Indian coal power plant for $105 million as part of a pivot towards green power.
↪↩ Closing Circuit
🛒 Shopping Trip: Dubai retail conglomerate Al-Futtaim is planning to invest an additional $2.7 billion in Saudi Arabia over the next three years.
💰 Cash Zap: Emirates NBD has inked a $423 million credit facility with Egypt’s El Sewedy Electric for regional expansion across Egypt, Saudi Arabia and the UAE.
📷 Tourism Boost: Oman signed 36 contracts worth $260 million for the construction of tourism projects as part of its Vision 2040 project.
🚢 Ship Shape:Dubai-based global terminal operator DP World has committed to invest an additional $5 billion in India’s maritime infrastructure.
🔍 Breaking Ground: Dubai Investments is investing $163 million to build a second production line for its subsidiary Emirates Float Glass.
🗣 Circuit Chatter
🧊 Chilling Offer: Saudi-Swiss cold-chain tech company Consolidated Grünenfelder Saady is planning an IPO on the Saudi stock exchange next month.
📈 GDP Boost: Saudi Arabia’s economy expanded at 5% year-on-year in the third quarter, the fastest pace since early 2023, helped by rising oil production and big state investments in non-oil sectors.
🏘️ Crypto Homes: Dubai property company Idealist Real Estate entered a strategic partnership with Citi Developers to integrate crypto payments into real estate transactions.
🏦 Fed Cuts:Gulf central banks cut interest rates in tandem with the U.S. Federal Reserve’s second reduction of 25 basis points this year.
🌎Power Circuit
Saudi Arabia’s Crown Prince Mohammed bin Salmanheld meetings with heads of state on the sidelines of the FII conference in Riyadh on Wednesday, including Ahmed Al Sharaa, President of Syria; Vjosa Osmani, President of Kosova; Manuel Marrero Cruz, Prime Minister of Cuba; Gustavo Petro, President of Colombia; Teodoro Obiang Nguema Mbasogo, President of Equatorial Guinea; and Han Zheng, Vice President of China. The meetings were also attended by various ministers and dignitaries, including Saudi Foreign Minister Prince Faisal bin Farhan.
Adel Al-Jubeir, Saudi Arabia’s Minister of State for Foreign Affairs, Cabinet Member, and Climate Envoy met with former Canadian Prime Minister Stephen Harper on the sidelines of the FII conference on Wednesday.
Sheikh Khaled bin Mohamed, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council, met withMichel Demaré, Chair of biopharmaceutical company AstraZeneca, along with other members of AstraZeneca’s board, in Abu Dhabi on Wednesday.
António Costa, President of the European Council, visited the Sheikh Zayed Grand Mosque in Abu Dhabi on Wednesday, accompanied by Lucie Berger, Ambassador of the European Union to the UAE, and several senior EU officials.
Faisal Alibrahim, Saudi Arabia’s Minister of Economy and Planning, met with Vietnam’s Deputy Prime Minister Ngugen Chi Dung in Riyadh for talks to enhance cooperation.
Yuriko Koike, Tokyo Gov., arrived in Kuwait on Wednesday for an official visit and was greeted at the airport by Sheikh Abdullah Salem Al-Ali Al-Sabah, Gov. of the Kuwait City.
➿On The Circuit
Syrian President Ahmed Al Sharaamet with FIFA PresidentGianni Infantino on the sidelines of the FII conference in Riyadh on Wednesday.
Mohamed Alabbar, founder of Dubai-listed Emaar Properties, said during a panel discussion at the FII conference in Riyadh that his company is looking to enter China’s real estate market.
Belkasem Haftar, son of Libyan military strongman Khalifa Haftar, is using the FII conference in Riyadh to drum up interest in Libya as an attractive destination for investment, Bloomberg reports.
Bill Winters, Group CEO of Standard Chartered, told The National on the sidelines of the FII conference that the Middle East wealth management business is one of the fastest growing in the world for U.K.-based lenders.
Will Ahmed, Founder & CEO of wearable tech company Whoop, spent several days touring the Gulf, visiting Qatar, Saudi Arabia and the UAE. He announced the launch of an R&D center called Whoop Labs Doha in partnership with Invest Qatar and a partnership with digital health platform Lean Business Services in Saudi Arabia.
🎶 Culture Circuit
🎤 Learning Moment: Maharat, the Arab world’s answer to the popular American subscription service MasterClass, is now offering bite-sized versions of its courses, The National reports. The platform, which launched in February, features lessons in business, fashion and music from the likes of Toufic Kreidieh, Executive Chairman of Brands for Less Group, celebrity make-up artist Bassam Fattouh and Lebanese singer Ragheb Alama. The new feature, called Playlists, condenses the courses into 2-3 minute videos and is touted as the company’s antidote to doom-scrolling.
📷 Photo of the Day
Saudi Arabia’s Crown Prince Mohammed bin Salman and Donald Trump Jr. watch from the audience as Syrian President Ahmed Al Sharaa speaks at the FII conference in Riyadh. (Syrian Presidency/X)
📅 Circuit Calendar
Oct 29-31, Abu Dhabi. International Forum of Sovereign Wealth Funds. An annual forum hosted by Abu Dhabi Investment Authority and Mubadala, bringing together global CEOs and senior executives from sovereign wealth funds. ADGM
Nov. 1-2, Dubai. Women’s Empowerment Convention. The 3rd Women’s Leadership Forum unites global trailblazers, headlined by fashion icon Anna Wintour and storytelling pioneer Candace Bushnell. Atlantis The Royal Conference Center.
Nov. 3-6, Abu Dhabi. ADIPEC. Bringing together professionals, companies, and government leaders to discuss and showcase the latest developments in oil, gas, and cleaner energy technologies. ADNEC Center.
Nov. 4-9, Dubai. Dubai Design Week. The Middle East’s largest creative festival, showcasing more than 200 events across architecture, product, furniture, interior and graphic design. D3.
Nov. 17-21, Dubai. Dubai Airshow 2025. The biennial exhibition attracts aerospace companies from around the world to the UAE. DWC, Al Maktoum International Airport.
Dec 8-9, Riyadh. Hydrogen Arabia Summit & Exhibition. The inaugural event is aimed at positioning the Kingdom as a hub for hydrogen and clean energy collaboration. Crowne Plaza Riyadh RDC.
The Daily Circuit: Where’s the oil at FII? + Financing Syria
👋 Hello from the Middle East!
In the Daily Circuit today, we’re reporting on Day 2 of Saudi Arabia’s Future Investment Initiative summit, where Blackstone announced a $3 billion investment in the PIF’s Humain AI company and Saudi officials declared their commitment to financing reconstruction of Syria. Elsewhere, we’re looking at shrinking salaries in the UAE and a revised buyout offer from Abu Dhabi’s Masdar that was accepted by India’s ReNew Energy Global. On the way into the conference, though, we were sidetracked by a model of the soon-to-arrive Saudi dream train.
Nearly a decade after Saudi Arabia burst out of its conservative cocoon and tapped its oil wealth to start a trillion-dollar parade of real estate megaprojects, the kingdom is executing a tricky public pivot in front of some of Wall Street’s biggest money managers.
Onstage at the ninth annual Future Investment Initiative conference in Riyadh, Cabinet Ministers, corporate executives and the head of the Gulf state’s $925 billion Public Investment Fund have sought to shift attention from colossal building ventures like NEOM’s 100-mile-long desert city to becoming a global technology leader.
Turning heads was the $3 billion investment in the PIF’s Humain artificial intelligence company announced Tuesday by private equity giant Blackstone and the Canada Pension Plan Investment Board to build data centers in the kingdom.
At the same time, Energy Minister Prince Abdulaziz bin Salman made a 30-minute speech about Saudi Arabia’s fuel production, focusing on renewables, battery capacity and gas, without once mentioning oil. “We understand what tomorrow demands,” he said. “We are resourced to deliver it and we invite the world to invest with us.”
Investment Minister Khaled al-Falih, meanwhile, told the conference explicitly that the kingdom’s sovereign wealth fund would step back, hoping the private sector will fill in some of the blanks, in an age where sinking oil prices have sapped the government’s ability to pay for its ambitious building plans.
“It is time for us to scale back on this government or PIF spend and let the private sector come in and start investing,” Al-Falih said.
Among the 9,000 attendees at the conference was Donald Trump Jr., who took the stage to tout his family’s own investments in the region, including a Trump skyscraper under construction on Dubai’s central Sheikh Zayed Road.
The presidential son, on his first visit to Saudi Arabia, described his new enthusiasm for the region, saying that until recently, “No one sane would have thought of investing in the Middle East, compared to Europe.”
Editor’s Note: Kindly let us know your thoughts and feedback by replying to this newsletter or emailing us at [email protected].
CIRCUIT INTERVIEW
Saudi Arabia’s dream train to chug across the desert at $4,000 a night
Arsenale CEO Paolo Barletta outside model “Dream of the Desert” luxury train set up outside the FII investor conference in Riyadh
Paolo Barletta, a dapper Italian railroad impresario, is channeling the spirit of the storied Orient Express and Fellini’s La Dolce Vita to bring luxury train travel to Saudi Arabia.
Starting late next year, his “Dream of the Desert” line will take passengers on an 800-mile journey across the kingdom’s dune-filled landscapes for between $4,000 and $28,000 a night, the CEO of Rome-based Arsenale Group told The Circuit’s Jonathan Ferziger and Omnia Al Desoukie in Riyadh.
That shouldn’t be a problem for Barletta’s target clientele of wealthy Saudis and free-spending international visitors looking for thrills as the once-secluded Gulf state keeps rolling out new tourist attractions. “People here are spending crazy amounts of money to go to the Red Sea, to go to AlUla, to go to the Aseer region. So why not on a train?” he said.
Saudi Arabia is preparing to launch a series of funds in Syria to oversee the billions of riyals it is committing to rebuilding the economy of the wartorn country, Saudi Investment Minister Khalid Al Falih told the Saudi-Syrian investment roundtable in Riyadh. Saudi Banks are also setting up operations in Damascus, with two already operating and moving funds between the two countries, as they deepen financial and banking cooperation. Syrian President Ahmad Al Sharaa is set to address investors in a keynote speech to the FII conference this afternoon, where he will set out his vision for attracting high-value investments and advancing reconstruction efforts. During his visit Al Sharaa is also expected to meet with Crown Prince Mohammed bin Salman, who was instrumental in lobbying U.S. President Donald Trump to lift sanctions on Syria.
WAGE WOES
Employees in the UAE are facing a contraction in salaries, as booming population growth means that the number of jobseekers is far outstripping the available roles in many industries, The National reports. Once considered “hardship” positions with high salaries for expats, professional jobs in Dubai and Abu Dhabi are now highly sought after as the cities mature, offering an attractive lifestyle along with tax benefits. Trefor Murphy, Founder and CEO of recruitment company Cooper Fitch, told the newspaper that new arrivals were “doing anything” just to get a job and it was making it harder for existing talent to get a justifiable wage increase. “We’ve had dentists come to the UAE to work as real estate agents,” he said. Cooper Fitch data showed hiring activity in the Emirates increased 3% in the three months to the end of September.
💲 Sovereign Circuit
Public Investment Fund: The PIF has signed a memorandum of understanding worth $6.8 billion with U.K. Export Finance, the British export credit agency, to build financial cooperation and expand trade and investment opportunities.
Public Investment Fund: The Red Sea Gateway Terminal, partly owned by the PIF, signed an $433 million agreement with French-based CMA CGM Group to develop and operate a fourth container terminal at Jeddah Islamic Port, Arab News reports.
Public Investment Fund: PIF-owned Saudi Arabian developer Red Sea Global raised a $1.7 billion credit facility through Riyad Bank to finance the development of its luxury tourism destination Amaala.
ADNOC: XRG, the low-carbon investment arm of Abu Dhabi’s state-owned oil company, is looking at investing in a liquefied natural gas project developed by Argentina’s state-owned YPF, Bloomberg reports.
Masdar: India’s Nasdaq-listed ReNew Energy Global has accepted a revised buyout offer from a consortium led by Abu Dhabi renewable energy company Masdar, Abu Dhabi Investment Authority subsidiary Platinum Hawk, the Canada Pension Plan Investment Board and Sumant Sinha, Founder, Chairman and CEO of ReNew. The revised cash offer values the deal at more than $3 billion.
Mubadala: Bahrain’s Investcorp, the alternative asset manager backed by Mubadala, aims to raise as much as $7 billion in new funding and make exits and distribution to investors of a similar amount in the current financial year, CFO and Vice Chairman Rishi Kapoor told The Nationalon the sidelines of the FII conference.
↪↩ Closing Circuit
☁️ Cloud Deal: Qatar-based data center and IT provider Meeza signed a $205 million agreement with a global hyperscaler and cloud service provider to provide 6 megawatts of data center services.
⚕️ New Contracts: Modon, Saudi Arabia’s authority for Industrial Cities and Technology Zones, signed five new industrial contracts in the critical medical and pharmaceutical industries worth $62.6 million.
🏭 Green Investment: The Green Climate Fund will help build a $6 billion water desalination project in Jordan, marking the fund’s largest investment in a single project, Reuters reports.
💸 Fintech Cash: Viola Credit, an Israel-based asset manager specializing in alternative credit, has raised a $2 billion fund to lend to financial technology startups, Bloomberg reports.
🗣 Circuit Chatter
📈 Taking Stock: Dubai-listed education provider Amanat Holdings has launched the IPO of its subsidiary Almasar Alshamil Education on the Saudi Tadawul Exchange.
🇵🇰 Trade Pact: Saudi Arabia and Pakistan agreed to launch an Economic Cooperation Framework to strengthen trade and investment relations.
💸 Less Impact: Dubai is not likely to raise substantial debt over the next two years as more fiscal surpluses are expected between 2025 and 2028, S&P said in a new report.
✈️ Airport Award: Iraq selected a consortium of Luxembourg-based Corporación América Airports and local company Amwaj International to develop and operate Baghdad International Airport.
💰 Dubai Bound:Dublin-based Avia Solutions Group, the world’s largest aircraft, crew, maintenance and insurance provider, will establish its new regional headquarters at Dubai South.
🌎Power Circuit
Saudi Arabia’s Crown Prince Mohammed bin Salmanmet in Riyadh on Tuesday with FIFA President Gianni Infantino to review areas of sports cooperation. Also present were Minister of Sport Prince Abdulaziz bin Turki bin Faisal, Minister of Commerce Majid Al-Kassabi, PIF Gov. Yasser Al-Rumayyan, Advisor at the Royal Court Abdulaziz Tarabzouni and President of the Saudi Arabian Football Federation Yasser Al-Misehal.
UAE President Sheikh Mohamed bin Zayedmet withAntónio Costa, President of the European Council, at Qasr Al Shati palace in Abu Dhabi on Tuesday. The pair discussed ongoing negotiations on a trade deal between the UAE and the EU.
Sheikh Khaled bin Mohamed, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council, met withChuck Robbins, Chair and CEO of Cisco, in Abu Dhabi on Tuesday.
Crown Prince Hussein of Jordan and his delegation arrived in Riyadh on Tuesday to participate in the FII conference.
Ahmed Al Sharaa, President of Syria, arrived in Riyadh on Tuesday to participate in the FII conference.
Sheikha Latifa bint Mohammed, Chairperson of Dubai Culture and Arts Authority, delivered a keynote address at the Emirati Media Forum at the Museum of the Future in Dubai on Tuesday.
Sheikha Bodour bint Sultan Al Qasimi, President of the American University of Sharjah and Chairperson of the Sharjah Book Authority, has been named UNESCO Goodwill Ambassador for Education and Book Culture.
Sheikh Mansoor bin Mohammed, President of the UAE National Olympic Committee, met withGao Zhidan, President of the Chinese Olympic Committee, on Tuesday in Dubai.
➿On The Circuit
Abdullah Alswaha, Saudi Arabia’s Minister of Communications and Information Technology, met with global technology leaders on the sidelines of the FII conference, including Vimal Kapur, Chairman and CEO of Honeywell; Steven Mnuchin, Chairman and CEO of Liberty Strategic Capital and former U.S. Treasury Secretary; Amjad Masad, Founder and CEO of Replit; and Emirati businessman Hussain Sajwani, Founder and Chairman of Damac Properties and EDGNEX Data Centers.
Jasem Albudaiwi, GCC Secretary-General, is attending the FII conference in Riyadh, commenting that the event is a source of pride for all Gulf citizens.
Amer Ghalib, U.S. President Trump’s pick to serve as ambassador to Kuwait, is unlikely to make the cut after three key Republican senators said they would oppose the nomination, The New York Times reports.
Georges Elhedery, Group CEO of HSBC, told The Nationalon the sidelines of the FII conference that the bank was halfway through a revamp of its global business and was betting on expanding its wealth management offering in the Middle East and Asia to boost growth.
Yie-Hsin Hung, President and CEO of State Street Investment Management, played down fears of an AI bubble in comments to Asharq Bloombergon the sidelines of the FII conference.
Karim Abi Naderwas appointed Executive Director and Banker at JPMorgan Private Bank in the Middle East.
🎶 Culture Circuit
🎨 Art Auction: Palestinian-American artist Samia Halaby’s “Morning Honey” and Fahrelnissa Zeid’s “Carnations” were among works auctioned at Sotheby’s Modern and Contemporary Middle Eastern Art sale in London on Tuesday. The bi-annual event featured a curated selection of artworks from the Arab world, North Africa, Iran and Turkey. Halaby’s 1992 painting had one of the highest estimated sales prices, at $93,000-$133,000. The result is pending.
📷 Photo of the Day
Saudi Arabia’s Minister of Energy Prince Abdulaziz Bin Salman Al Saud speaks during the Future Investment Initiative (FII) conference in Riyadh on October 28, 2025. (Photo by Fayez Nureldine / AFP)
📅 Circuit Calendar
Oct. 27-30, Riyadh. Future Investment Initiative, 9th Edition. Investors, corporate executives, cabinet ministers and political leaders from around the world attend Saudi Arabia’s flagship business conference. King Abdulaziz International Conference Center.
Oct 29-31, Abu Dhabi. International Forum of Sovereign Wealth Funds. An annual forum hosted by Abu Dhabi Investment Authority and Mubadala, bringing together global CEOs and senior executives from sovereign wealth funds. ADGM
Nov. 1-2, Dubai. Women’s Empowerment Convention. The 3rd Women’s Leadership Forum unites global trailblazers, headlined by fashion icon Anna Wintour and storytelling pioneer Candace Bushnell. Atlantis The Royal Conference Center.
Nov. 3-6, Abu Dhabi. ADIPEC. Bringing together professionals, companies, and government leaders to discuss and showcase the latest developments in oil, gas, and cleaner energy technologies. ADNEC Center.
Nov. 4-9, Dubai. Dubai Design Week. The Middle East’s largest creative festival, showcasing more than 200 events across architecture, product, furniture, interior and graphic design. D3.
Nov. 17-21, Dubai. Dubai Airshow 2025. The biennial exhibition attracts aerospace companies from around the world to the UAE. DWC, Al Maktoum International Airport.
Dec 8-9, Riyadh. Hydrogen Arabia Summit & Exhibition. The inaugural event is aimed at positioning the Kingdom as a hub for hydrogen and clean energy collaboration. Crowne Plaza Riyadh RDC.
The Daily Circuit: AI dominates at FII + Tabby valued at $4.5B
👋 Hello from the Middle East!
In the Daily Circuit today, we’re reporting on Riyadh-based Tabby reaching a valuation of $4.5 billion, GEMS Education planning a new school for the uber-rich in Abu Dhabi, Goldman Sachs throwing its hat in the ring to manage $10 billion from Kuwait’s sovereign wealth fund, and SailGP holding its grand final in the UAE. But first, FII is underway in Riyadh.
Saudi Arabia opened its flagship business conference today with Gulf leaders and Wall Street bankers prognosticating on the investment opportunities created by artificial intelligence and the challenges of declining oil prices.
Welcoming some 9,000 registrants to the vast halls of the King Abdulaziz International Conference Center in Riyadh, Yasir Al Rumayyan, Governor of the Public Investment Fund, said foreign investors are increasingly putting their capital in the kingdom.
“We have taken Saudi Arabia to the world and now the world is coming to Saudi Arabia,” Al Rumayyan said. “In Riyadh this week, we have the opportunity to forge deals across borders that deliver impact and capture the true power of partnerships.”
With government and business leaders debating the future of global finance through Thursday, The Circuit’s Jonathan Ferziger and Omnia Al Desoukie are navigating the crowds at FII to bring you the headlines, deals and buzz from the conference floor.
Among the most-watched panels today was a discussion on banking and AI featuring Citigroup CEO Jane Fraser, Barclays CEO CS Venkatakrishnan and Standard Chartered CEO Bill Winters.
Fraser said the introduction of AI bears a resemblance to the learning curve long ago for modern kitchen appliances. “When you wash dishes by hand, it’s one process – the dishwasher results in a clean plate, but the way it washes the dish is completely different,” she said.
For Citigroup, the question is, “How do we get our teams to look at a process end to end and completely re-imagine how they’ve done it manually in the past to now?” Fraser said.
On the product side, the PIF’s new AI firm, Humain, formally launched its Humain One operating system at the conference, announcing that the voice-controlled computer OS is being rolled out across the sovereign wealth fund’s portfolio companies and Saudi government offices.
“I’m obsessed about the user design,” Humain CEO Tareq Amin said at a press conference, predicting that the system will demonstrate what “the future is going to look like.”
Editor’s Note: Kindly let us know your thoughts and feedback by replying to this newsletter or emailing us at [email protected].
CIRCUIT INTERVIEW
Ackman sees Gaza truce easing Saudi path to Abraham Accords
Pershing Square founder Bill Ackman at the Future Investment Initiative conference in Riyadh (The Circuit)
Milling among investors crowding the gilded hallways of the Future Investment Initiative conference in Riyadh, hedge fund magnate Bill Ackman expressed confidence that Saudi Arabia is moving closer to establishing formal links with Israel.
Ackman, founder of New York-based Pershing Square Capital Management, told The Circuit’s Jonathan Ferziger that he sees the current ceasefire in Gaza easing concerns in the Middle East about joining the 2020 Abraham Accords.
“I think it’ll be in the relative short term,” Ackman said in an interview at the King Abdulaziz International Conference Center, where some 9,000 registrants are attending the conference.
“I think there’s going to be a major peace dividend coming out of recent positive developments in the resolution of the Israeli-Gaza situation.”
Tabby, the buy-now-pay-later firm headquartered in Riyadh, has hit a valuation of $4.5 billion after completing a secondary share sale. Existing shareholders sold stakes to investors including Hong Kong-based venture capital firm HSG and Chinese private equity firm Boyu Capital. Tabby, which is backed by Abu Dhabi sovereign wealth fund Mubadala, has been working towards an IPO, but did not give an update on a potential date. One of the Gulf’s fastest growing startups, the fintech unicorn was previously valued at $3.3 billion in February, when it raised $160 million in a Series E financing round.
RICH KIDS
Dubai-based school operator GEMS Education is planning to launch a school for the uber-rich in Abu Dhabi, amid a boom in multi-millionaires moving to the UAE capital, The National reports. GEMS, which is backed by Brookfield Asset Management, opened the UAE’s most expensive school in Dubai this year. The $100 million Gems School of Research and Innovation in Dubai Sports City has an elevated helipad that doubles as a football field and an Olympic-size swimming pool. Its fees range from $31,586 to $56,092 for pupils from foundation stage one to year 12. GEMS Education CEO Dino Varkey told the newspaper on the sidelines of the FII conference in Riyadh that the “significant reallocation of high-income families” to the UAE supported the case for a similar school in the UAE capital.
💲 Sovereign Circuit
Kuwait Investment Authority: Goldman Sachs is competing with other investment firms to manage $10 billion from Kuwait’s sovereign wealth fund, allocated largely toward Goldman’s private equity, credit and infrastructure funds, Bloomberg reports.
Masdar: Saudi Arabia awarded contracts for five renewable energy projects totaling 4.5 gigawatts and investments exceeding $2 billion to several companies including Abu Dhabi-owned Masdar, TotalEnergies and EDF.
Public Investment Fund: Bahrain’s Investcorp, the biggest alternative asset manager in the Middle East, is in talks with Saudi Arabia’s sovereign fund to explore investment opportunities in the kingdom’s airports, Yusef Al Yusef, Global Head of Distribution at Investcorp, told Asharq News.
G42: Presight, the Abu Dhabi-listed artificial intelligence company which is majority owned by G42, is establishing an R&D laboratory in Kazakhstan to focus on advanced solutions in artificial intelligence, data analytics and digital governance.
Adnoc: Subsidiary Adnoc Drilling increased its third-quarter dividend payout by 15% to $250 million, after revenues surged 23% to $1.3 billion.
↪↩ Closing Circuit
🏘️ Taking Off: Abu Dhabi developer Aldar Properties is investing $1 billion in a series of new develop-to-hold properties surrounding the emirate’s airport, The National reports.
🧊 Cool Deal:Dubai-based district cooling company Tabreed raised $490 million in new Islamic compliant bank debt from Emirates NBD and Mashreq.
💺 Flying Crafts: Emirates NBD has financed two Airbus A321neo aircraft for IndiGo as part of the airline’s push to expand its domestic and international fleet.
🗣 Circuit Chatter
🚂 Desert Dream: Saudi Arabia unveiled its luxury train, the “Dream of the Desert,” developed with Italy’s Arsenale Group and several Saudi agencies to promote upscale tourism.
✈️ Delta Direct: Delta Air Lines said it will launch nonstop flights between Atlanta and Riyadh next year, making it the first major American carrier to enter the kingdom’s expanding aviation market.
📈 Trade Off: Saudi Arabia will now allow foreign investors to keep trading even after leaving the Gulf, following its initial move to open the stock exchange to residents in July.
💰 Street Smart: U.S. financial services giant State Street Corporation has launched a regional headquarters in Riyadh, where it already has $60 billion of assets under management for clients in the kingdom.
🎫 Lucky Millionaire: A 29-year-old Indian resident of Abu Dhabi has won Dh100 million ($27 million) the UAE Lottery, the highest amount since the country authorized the draw under new gaming laws late last year.
🌎Power Circuit
Saudi Crown Prince Mohammed bin Salmanmet leaders from Kosovo, Guyana, Bulgaria, Mauritania, Rwanda, Pakistan, Montenegro and Albania in Riyadh on Monday ahead of the FII summit.
Sheikh Mohammed bin Rashid, UAE Vice President, Prime Minister and Ruler of Dubai, said on Monday that the UAE Cabinet approved a record budget for fiscal year 2026, with expected revenues and expenditures at Dh92.4 billion ($25.2 billion), nearly 30 per cent higher than the previous year.
Sheikh Khaled bin Mohamed, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council, met withMike Sicilia, Co-CEO of Oracle, in Abu Dhabi on Monday.
Sheikh Tahnoon bin Zayed, UAE Vice President and National Security Advisor, held a meeting on Monday with Dana White, President and CEO of the UFC, to discuss the country’s role in expanding mixed martial arts across the Middle East.
Sheikh Hamdan bin Mohammed, Crown Prince of Dubai and UAE Deputy Prime Minister and Minister of Defense, witnessed the signing of a series of bilateral agreements and partnerships at the Asia-Pacific Cities Summit and Mayors’ Forum 2025 at Expo City Dubai on Monday.
Sheikh Jassim bin Mansour bin Jabor Al-Thani, Director of Qatar’s Government Communications Office, attended the opening of U.S. social media company Snap Inc.’s new office in Doha, along with Snap Inc. CEO and Founder Evan Spiegel.
Sheikha Latifa bint Mohammed, Chairperson of Dubai Culture and Arts Authority, inaugurated Beautyworld Middle East at the Dubai World Trade Centre on Monday.
Hamad Obaid Al Zaabi presented his credentials as Ambassador of the UAE to Egypt to Egyptian President Abdel Fattah El-Sisi, at Al-Ittihadiya Palace in Cairo on Monday.
➿On The Circuit
Abdulla bin Touq Al Marri, UAE Minister of Economy and Tourism, said on the sidelines of the UAE-Africa Tourism Investment Summit 2025 in Dubai that the UAE is consolidating its position as one of Africa’s key strategic partners, with investment opportunities worth more than $6 billion featured at the event.
Ziad El Chaar, CEO of Dar Global, the London-listed Saudi developer which is building the $545 million Trump Tower Dubai, criticized international skepticism over the kingdom’s megaprojects in an interview with Arabian Gulf Business Insight. “It’s not really fair to get this coverage,” he said. “Why are Arabs not allowed to dream?”
Rachel Reeves, the U.K. Chancellor of the Exchequer told the Fortune Global Summit in Riyadh that an agreement on a U.K.-GCC trade deal was a priority for her government and she was “confident we can get that deal over the line.”
Abdeslam Alaoui, Managing Director and Head of CEEMEA Capital Markets at Deutsche Bank, told Zawya that the bank is actively expanding its Investment Banking division in the region.
Arif Khan was appointed Senior Executive Officer for the Middle East at U.K.-based Crown Agents Bank, which just received approval to operate from Abu Dhabi.
🎶 Culture Circuit
⛵ Flying High: SailGP, the high-speed sailing league sponsored by Rolex, will bring its foiling catamarans back to the UAE for the Mubadala Abu Dhabi Sail Grand Prix 2025 Season Grand Final on Nov. 29-30. The two-day competition will see national teams race at speeds topping 100 kph off the city’s Corniche. SailGP, the brainchild of former America’s Cup winner and Oracle founder Larry Ellison and champion sailor Sir Russell Coutts, first launched in 2019 and has rapidly expanded to 12 national teams and 12 events this year. It has attracted a host of high-profile competitors and investors, including Hollywood actors Ryan Reynolds and Hugh Jackman and F1 champion Sebastian Vettel.
📷 Photo of the Day
The global business elite, heads of state and Saudi leaders gathered for Saudi Arabia’s Future Investment Initiative conference in Riyadh on Tuesday. (Fayez Nureldine / AFP via Getty Images)
📅 Circuit Calendar
Oct. 27–Oct. 29, Dubai. Asia Pacific Cities & Mayors Forum. The forum tackles sustainable development of cities. Dubai Exhibition Center.
Oct. 27-29, Dubai. Future Hospitality Summit. Connecting global investment opportunities and projects to hospitality decision-makers. Madinat Jumeirah.
Oct. 27-30, Riyadh. Future Investment Initiative, 9th Edition. Investors, corporate executives, cabinet ministers and political leaders from around the world attend Saudi Arabia’s flagship business conference. King Abdulaziz International Conference Center.
Oct 29-31, Abu Dhabi. International Forum of Sovereign Wealth Funds. An annual forum hosted by Abu Dhabi Investment Authority and Mubadala, bringing together global CEOs and senior executives from sovereign wealth funds. ADGM
Nov. 1-2, Dubai. Women’s Empowerment Convention. The 3rd Women’s Leadership Forum unites global trailblazers, headlined by fashion icon Anna Wintour and storytelling pioneer Candace Bushnell. Atlantis The Royal Conference Center.
Nov. 3-6, Abu Dhabi. ADIPEC. Bringing together professionals, companies, and government leaders to discuss and showcase the latest developments in oil, gas, and cleaner energy technologies. ADNEC Center.
Nov. 4-9, Dubai. Dubai Design Week. The Middle East’s largest creative festival, showcasing more than 200 events across architecture, product, furniture, interior and graphic design. D3.
Nov. 17-21, Dubai. Dubai Airshow 2025. The biennial exhibition attracts aerospace companies from around the world to the UAE. DWC, Al Maktoum International Airport.
Dec 8-9, Riyadh. Hydrogen Arabia Summit & Exhibition. The inaugural event is aimed at positioning the Kingdom as a hub for hydrogen and clean energy collaboration. Crowne Plaza Riyadh RDC.
The Daily Circuit: FII crowd pours into Riyadh + AlUla’s $1.6B roadshow
👋 Hello from the Middle East!
In the Daily Circuit today, we’re reporting on the $1.6 billion roadshow for Saudi Arabia’s AlUla tourism ventures, this week’s IPO in India for ADIA-backed Lenskart, Piper Sandler’s acquisition of Abu Dhabi merchant bank MENA Growth Partners, and the voice-controlled computer operating system being developed by Riyadh-based Humain. But first, the FII crowd pours into the Saudi capital.
At the palatial Ritz-Carlton hotel in Riyadh’s diplomatic quarter today, Saudi Arabia’s ninth Future Investment Initiative conference is kicking off with a soft launch billed as Day Zero.
Organizers of the annual event, underwritten by the kingdom’s Public Investment Fund, set the first day aside for what they describe as “exclusive, invitation-only conclaves, convening the world’s foremost investors, CEOs, and policymakers for unscripted dialogue.”
Tomorrow, doors open at the neighboring King Abdulaziz International Convention Center, where more than 6,000 registrants will spend three days networking between speeches by government leaders and corporate titans. The Circuit’s Jonathan Ferziger and Omnia Al Desoukie will be on the floor of the exhibition hall to bring you the news, deals and buzz from “Davos in the Desert.”
Headliners at the conference include Pershing Square’s Bill Ackman, JPMorgan Chase’s Jamie Dimon, Ruth Porat, of Alphabet and Google, Jane Fraser of Citi, Ray Dalio of Bridgewater Associates, Larry Fink of BlackRock, Stephen Schwarzman of Blackstone, and Masayoshi Son of SoftBank.
Saudi leaders expected at the event include Public Investment Fund Gov. Yasir Al-Rumayyan, Energy Minister Prince Abdulaziz bin Salman and Amin H. Nasser, President and CEO of Aramco. As in previous years, whether and when Saudi Crown Prince Mohammed bin Salman will speak is the conference’s biggest guessing game.
Among the political figures coming from abroad are Syria’s new President Ahmed Al-Sharaa; China’s Vice President Han Zheng;Shehbaz Sharif, the Prime Minister of Pakistan; Paul Kagame, the President of Rwanda, Rachel Reeves, the U.K. Chancellor of the Exchequer, WTO Director-General Ngozi Okonjo-Iweala and Tokyo Gov. Yuriko Koike.
Editor’s Note: Kindly let us know your thoughts and feedback by replying to this newsletter or emailing us at [email protected].
📰 Developing Stories
VOICE CONTROL
Humain, the AI startup backed by Saudi Arabia’s Public Investment Fund, is planning to launch a voice-controlled computer operating system this week. Humain 1 was created as an alternative to the mouse or touch-based systems, predominantly Windows and macOS, which have been used to operate personal computers in various forms since the 1980s. “Rather than looking at icons where you click for discrete applications, now you (…) speak your intent,” Humain CEO Tareq Amin said at the Fortune Global Forum in Riyadh. Humain has been testing the operating system internally for its own payroll and Human Resources systems, Reuters reports.
UPSCALE IRAQ
Dubai-based developer Damac Properties has unveiled Damac Hills Baghdad, a luxury residential project five minutes from Baghdad International Airport, marking the Dubai developer’s renewed push into Iraq. The first phase features three upscale clusters named Misk, Fayrouz and Lamar. Spanning 6.2 million square metres, the development will offer four- and five-bedroom luxury villas inspired by Iraq’s rich architectural heritage. The new gated community will feature central parks, a health club, leisure areas, restaurants, cafés, a modern water supply network, an on-site power substation and solar-powered heating.
💲 Sovereign Circuit
Public Investment Fund:Saudi Arabia’s AlUla is launching a global investor roadshow to raise $1.6 billion for 21 tourism projects, including luxury hotels, wellness facilities, restaurants, adventure projects and infrastructure, Phillip Jones, Chief Tourism Officer at the Royal Commission for AlUla, told The National.
Red Sea Global: The luxury resort developer owned by the PIF said funding is secure and its projects will be unaffected by government spending cuts, The National reports.
ADQ:Noatum Logistics, a subsidiary of AD Ports Group, which is majority owned by ADQ, will establish a freight rail service between Oman and Abu Dhabi in partnership with Hafeet Rail.
G42: U.S. intelligence found in 2022 that UAE AI group G42 supplied Huawei technology allegedly used by China to extend the range of its air-to-air missiles, enhancing its fighter jets over U.S. aircraft, The Financial Times reports.
Abu Dhabi Investment Authority: The Mumbai IPO of Lenskart Solutions, which is backed by ADIA, will take place on Oct. 30 and is expected to raise as much as $828 million.
Mumtalakat:SandboxAQ, a U.S.-based AI and quantum technology firm, signed an agreement with Bahrain’s sovereign wealth fund on Monday to speed up the development of pharmaceutical drugs and create biotech assets worth $1 billion.
↪↩ Closing Circuit
🌊 Sea Cable:Syria’s telecoms ministry signed an agreement with Barcelona-based Medusa Submarine Cable System to land the country’s first international undersea cable, part of a system linking 12 North African and southern European countries.
💵 Financial Merger: U.S. investment bank Piper Sandler agreed to acquire Abu Dhabi–based merchant bank MENA Growth Partners to establish a strategic hub in the Gulf.
₿ Sports Crypto: Dubai-based Multibank Group has formed a joint venture with UFC champion Khabib Nurmagomedov to launch MultiBank Khabib LLC, a tokenized sports ecosystem.
🛢️ Oil Finds: QatarEnergy has acquiried a 40% participating interest in an offshore exploration block in Egypt from Eni.
🗣 Circuit Chatter
🏦 Saudi HQ: Citigroup announced the opening of its new regional headquarters in Riyadh, consolidating its Saudi operation in the landmark Kingdom Tower.
⛽ Trade Tensions: The U.S. and Qatar warned the European Union that new climate and human rights rules could threaten energy investments and supply security, The Financial Times reports.
💰 New Finance: The UAE has launched a new digital initiative allowing individuals to invest in Islamic-compliant government bonds, as part of efforts to broaden its investor base.
🚗 No Hands: U.S. car company Tensor is bringing its fully self-driving private vehicles, which have no steering wheel, to the UAE, Arabian Gulf Business Insights reports.
💵 Capital Relief:First Abu Dhabi Bank and Abu Dhabi Commercial Bank are exploring significant-risk-transfer deals to manage rising capital requirements, Bloomberg reports.
🌎Power Circuit
UAE President Sheikh Mohamed bin Zayedattended a wedding reception hosted by Faisal Abdulaziz Al Bannai, Secretary General of Abu Dhabi’s Advanced Technology Research Council and Advisor to the UAE President for Strategic Research and Advanced Technology Affairs, to celebrate the marriages of his sons. Sheikh Khaled bin Mohamed, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council, also attended the ceremony, which was held at the Erth Ballroom in Abu Dhabi.
Qatar’s Emir Sheikh Tamim and Prime Minister Sheikh Mohammed bin Abdulrahman metU.S. President Donald Trump on board Air Force One during a refueling stop at Al-Udeid Air Base in Qatar on Saturday. Trump was on his way to Malaysia for the ASEAN summit.
King Hamad of Bahrainheld a meeting with Saudi Minister of State Prince Turki bin Mohammedbin Fahd bin Abdulaziz at Al-Safriya Palace in Manama on Sunday.
Sheikh Ahmad Abdullah Al-Ahmad Al-Sabah, Kuwait’s Prime Minister, attended the launching ceremony of the new Control Tower and Third Runway at Kuwait International Airport.
➿On The Circuit
Khaled al-Falih, Saudi Arabia’s Minister of Investment, said that the kingdom plans to recognize Barclays’ regional headquarters in Riyadh in a “couple of days,” Reuters reports.
Noura Al Kaabi, UAE Minister of State, and A. Amarnath, Charge d’Affaires of the Embassy of India to the UAE, attended Emirates Loves India, an event celebrating India which drew 100,000 people from the community.
Nabeel Mustafawas appointed Group Chief Operating Officer at the National Bank of Bahrain.
🎶 Culture Circuit
🎨 Reflective Art: A new “floating” art museum designed by Japanese architect Tadao Ando will be built above the waters of Dubai Creek. Rising five stories, the Dubai Museum of Art will feature galleries on the first and second floors and a restaurant and VIP lounge on the third floor, The National reports. Sheikh Mohammed bin Rashid, UAE Vice President and Ruler of Dubai, announced the first details of the museum’s construction on Saturday, after inspecting models developed by Al Futtaim Group.
📷 Photo of the Day
Investors, corporate executives and policymakers gathered for the Fortune Global Forum 2025 Gala Dinner on Sunday night at the Diriyah Gate in Riyadh. (Cedric Ribeiro/Getty Images for Fortune Media)
📅 Circuit Calendar
Oct. 27–Oct. 29, Dubai. Asia Pacific Cities & Mayors Forum. The forum tackles sustainable development of cities. Dubai Exhibition Center.
Oct. 27-28, Jeddah. Sustainable Coastal Development Forum. Exploring strategic solutions for developing eco-friendly coastal communities. Hilton Jeddah.
Oct. 27-29, Dubai. Future Hospitality Summit. Connecting global investment opportunities and projects to hospitality decision-makers. Madinat Jumeirah.
Oct. 27-30, Riyadh. Future Investment Initiative, 9th Edition. Investors, corporate executives, cabinet ministers and political leaders from around the world attend Saudi Arabia’s flagship business conference. King Abdulaziz International Conference Center.
Nov. 1-2, Dubai. Women’s Empowerment Convention. The 3rd Women’s Leadership Forum unites global trailblazers, headlined by fashion icon Anna Wintour and storytelling pioneer Candace Bushnell. Atlantis The Royal Conference Center.
Nov. 3-6, Abu Dhabi. ADIPEC. Bringing together professionals, companies, and government leaders to discuss and showcase the latest developments in oil, gas, and cleaner energy technologies. ADNEC Center.
Nov. 4-9, Dubai. Dubai Design Week. The Middle East’s largest creative festival, showcasing more than 200 events across architecture, product, furniture, interior and graphic design. D3.
Nov. 17-21, Dubai. Dubai Airshow 2025. The biennial exhibition attracts aerospace companies from around the world to the UAE. DWC, Al Maktoum International Airport.
Dec 8-9, Riyadh. Hydrogen Arabia Summit & Exhibition. The inaugural event is aimed at positioning the Kingdom as a hub for hydrogen and clean energy collaboration. Crowne Plaza Riyadh RDC.
Macron appeals to MBS for bigger slice of Saudi industrial pie
From Riyadh to AlUla, French President Emmanuel Macron is trying to carve out a bigger role for his country as a partner in Saudi Arabia’s economic overhaul.
Following talks in the Saudi capital with Saudi Energy Minister Prince Abdulaziz bin Salman and an array of government officials and corporate executives, Macron was scheduled to meet Crown Prince Mohammed Bin Salman for dinner on Wednesday in the ancient desert city.
“We want to partner with you, meaning we want to create jobs here,” Macron told a Saudi-French business forum on Tuesday. “We want to be a partner of your vision and the vision of the Crown Prince for 2030.”
The two countries have signed a flurry of business deals during Macron’s visit, including contracts for the construction of three solar parks by French companies TotalEnergies and EDF Renewables in tandem with China’s SPIC Huanghe Hydropower Development Co.
Saudi investment in heritage tourism is starting to pay off
Across Saudi Arabia, ancient sites filled with the remnants of mud-brick imperial palaces and rocky Nabatean tombs are coming back to life.
From Riyadh’s Diriyah royal district and storied Red Sea port of Jeddah to the desert region of AlUla, the kingdom is spending lavishly to uncover its buried past and use it as a draw for both foreign and domestic tourists.
The dusty Jax industrial area on the outskirts of the Saudi capital, for example, has been transformed into a creative district crowned by the new Saudi Museum of Contemporary Art, or SAMoCA. Doors opened this week at teamLab Borderless Jeddah, the country’s first digital art museum, which sits in Jeddah’s historic Al-Balad neighborhood.
“Just like the preservation of the environment, it is crucial to preserve culture,” Fahd Hamidaddin, CEO of the Saudi Tourism Authority, said during a media roundtable discussion last month at the Arabian Travel Market conference in Dubai. “We are trying our best to make big bets on how much we can do that.”
Among the kingdom’s biggest bets so far is ancient AlUla, in which the government has poured billions to turn the site into a magnet for hikers, history buffs, art lovers and luxury travelers. In January, the Royal Commission for AlUla set up its own pavilion on the snowy main street of Davos, suiting up financiers at the World Economic Forum (WEF) with 3D goggles for an immersive virtual tour of the arid terrain.
“We are aiming to uphold the traditions and heritage of what AlUla has stood for across millennia,” Melanie de Souza, the commission’s Executive Director of Destination Marketing, told The Circuit at the Dubai travel conference. “We believe we have a responsibility to be preserving that heritage and telling a deep and rich story about it.”
Visitors can explore AlUla through guided excursions that show off the ancient rock formations and archaeological wonders of the Nabateans, who ruled northern Arabia and the southern Levant between the 4th and 2nd centuries BC. Accommodations range from mid-market hotels to new five-star resorts such as the Caravan by Habitas AlUla and the Banyan Tree AlUla.
Both hotels have been built according to environmentally sustainable principles and evoke ancient Nabatean architecture in their design. Guests are greeted by professional guides known as “rawis,” who are trained to help visitors understand AlUla’s history. The commission expects to create 40,000 new jobs over the next decade in AlUla, where unemployment runs high.
Last year, AlUla’s mirror-walled Maraya Concert Hall was the site of a three-month exhibition dedicated to American pop artist Andy Warhol that included his signature portraits of Muhammad Ali, Bob Dylan and Elizabeth Taylor.
Now the area’s new Al Jadidah Arts District offers several new spaces for contemporary art and design, including Athr and Design Space AlUla. Meanwhile, a range of casual and high-end restaurants have introduced dishes derived from the ancient Nabateans and their desert landscape.
Over the last five years since Saudi Arabia first introduced online visas for international visitors, tourism has grown dramatically. More than 100 million visitors entered the kingdom in 2023, a 56% increase from 2019.
The investment in heritage sites across Saudi Arabia also appears to be paying off. Close to 92% of AlUla visitors visit archeological sites or engage in other heritage-related activities, according to the commission, and ticket transactions for heritage experiences increased by 30% in 2023. Saudi Tourism Minister Ahmed Al Khateeb said at the WEF’s Riyadh summit in April that the kingdom’s tourism sector expects to rake in $80 billion in 2024 while introducing foreign travelers to Saudi culture.
“You get the best experience, and you know more about other people’s culture and other nations’ cultures when you deal and interact with locals,” Al-Khateeb said at the conference. “We want to make sure that our guests are served by local people.”
In Jeddah, three historic properties in Al-Balad – Beit Jokhdar, Beit Al Rayess and Beit Kedwan– are being restored as “heritage hotels.” The project is part of $20 billion Jeddah Central Project that Crown Prince Mohammed bin Salman announced in 2020 that is rehabilitating some 5.7 million square meters of the city’s historic waterfront.
“For us, tourism is way more than just another economic sector,” Hamidaddin said. “It has allowed us to have a voice that brings the world’s attention to Saudi.”
Saudis aim to show cultural change with Warhol exhibition at desert arts site
ALULA, Saudi Arabia – In a white-cubed gallery space, like one that could be found in New York or London, a multitude of metallic balloons float like pillows in space while visitors come to play joyfully with the installation: Andy Warhol’s 1966 work “Silver Clouds.” It would have been a spectacle common in any major world capital with a bustling contemporary art scene had it not been for the fact that the gallery was stationed in the mirror-clad Maraya Concert Hall in AlUla, Saudi Arabia’s ancient desert region here, and that this was Andy Warhol’s first-ever show in the kingdom.
The reveling spectators, a mix of international visitors mingling with local Saudi men and women in traditional dress, revealed a fascinating scene — one largely unthinkable prior to around 2016. That was when Crown Prince and Prime Minister Mohammed bin Salman unveiled Vision 2030, his grand reform agenda to wean his country off a reliance on oil through investment in creative entrepreneurship, innovation, tourism and implementing wide sweeping social change.
Warhol’s balloons shine with glamor akin to that of the Maraya Concert Hall, which earned a Guinness World Record in 2020 as the largest mirrored building in the world; the concert hall is a standout feature of the area, about 700 kilometers (435 miles) north of Jeddah, which until around 2020 was barely visited by either locals or foreigners, as it vies to become a global art hub for art and culture.
The playful balloons are part of the exhibition “FAME: Andy Warhol in AlUla,” which is part of the second edition of the AlUla Arts Festival (Feb. 16-28). The Warhol show, which runs through May 16, offers a unique look at the renowned 21st-century American Pop artist known as a great disruptor for his spirited works that seamlessly appear to defy categorization, freely occupying both artistic, documentary and commercial artistic genres yet belonging to neither. They are on view alongside Warhol’s notorious portraits of Muhammad Ali, Salvador Dali, Bob Dylan, Dolly Parton and Elizabeth Taylor, among others.
“I thought it would be quite intoxicating to stage a Warhol exhibition in AlUla due to the combination of extraordinary natural wonders combined with the growth of the contemporary art scene here,said Patrick Moore, director of The Andy Warhol Museum in Pittsburgh, who curated the exhibition. Moore said the show was conceived after he was invited to AlUla on a trip in 2021. “There is a certain sameness to everything at times in the art world, and I thought it would be interesting to do something here in this place that is so physically dramatic and beautiful,” he told The Circuit. “I was quite taken with Maraya, which seemed to be the perfect metaphor for Warhol — this giant mirrored building that reflects whatever it is surrounded by.”
Inside the Maraya Concert Hall in a series of makeshift white gallery spaces hang 70 iconic works by the artist who is considered to be one, if not the, defining artist of the 21st century. The show looks at Warhol’s legacy through works that focus particularly on his obsession with fame, stardom and celebrity through images of some of the most famous names of the times, coupled with shots of more anonymous personages who also serve as counterculture icons themselves through their rendering by Warhol. For example, the first room presents the artist’s series of “screen tests,” or filmed black-and-white portraits, of visitors to Warhol’s infamous New York City studio known as The Factory. There’s a film of Lou Reed, a founding member of The Velvet Underground rock band slowly drinking a glass of Coca-Cola while wearing thick-rimmed black glasses as if he had no cares in the world. There are also shots of actress Mary Woronov, who studied at Cornell University before appearing in her first Warhol film, “Hedy,” in 1985. She later became a performer in Warhol’s live multimedia show the “Exploding Plastic Inevitable,” which also featured the Velvet Underground. She was also featured in Warhol’s 1966 film “The Chelsea Girls.”
Despite the fanfare and the large group of international VIP guests and press — many journeying to AlUla for the first time, political and social tensions around staging the exhibition in Saudi Arabia still permeated the ambiance. Before the show’s opening, Western media pointed out that Warhol was overtly gay and how Saudi Arabia still carries harsh sentences — including the death penalty — for homosexuality.
Yet Moore, like his Saudi counterparts at the Royal Commission for AlUla (RCU) who staged the show, urged visitors to focus on Warhol as the artist and not on his personal life. The show, Moore stressed to The Circuit, is not about his sexuality; it is about his fascination with fame and celebrity that so defined his work throughout his life. “Not every exhibition of Warhol needs to focus on the fact that he was a gay artist,” Moore added. Instead, the works in the show were carefully tailored to the audience that would view them in AlUla: there are no controversial works in the show. In many ways the exhibition is a strong yet concise introduction to Warhol’s most iconic works for a public that perhaps is not as familiar with the artist’s legacy.
In many ways, this is the mission now of RCU for the growth of the art scene in AlUla: to make it as focused on local Saudi and regional art as it is international contemporary artists.
The show is part of the second edition of the AlUla Arts Festival, which comprises exhibitions of local and regional art throughout AlUla, including the second showing of the AlUla Artist Residency, which stages specially commissioned works by six international artists, largely from the Middle East, within a lush tranquil oasis. There’s also the Madrasat Addeera, a former girls’ school in AlUla that is now offering 70 local Saudi women free education in local artists in crafts through the Prince’s Foundation School of Traditional Arts.
“It’s not about buying a souvenir from AlUla: we are trying to foster a creative economy through the encouragement of a local artistic community,” Nora Aldabal, arts and creative planning director for the Royal Commission of AlUla, told The Circuit. “After four years we are seeing the increase in quality of works created at [Madrasat Addeera]. These pieces are serving to build the economy through the preservation and growth of our local crafts.”
In tandem with fostering local talent, like with the Warhol show, RCU is trying to appeal to the international world in a bid to become a global arts hub where artists and creatives can come to be inspired and create work in AlUla that stems from a particular dialogue with the local landscape. Aldabal confirmed that RCU would also soon be establishing a contemporary art museum focusing on the intersection between regional and international art. As she put it: “We want to serve as a window for Saudi to the world, and a window for the world into Saudi Arabia.”
How an ancient region in Saudi Arabia is being reborn as a hub for culture and tourism
It was long one of Saudi Arabia’s best-kept secrets — even among Saudis themselves — the ancient region of AlUla, known only to those living in its proximity and a few archaeologists and scholars.
Situated in the Hijaz region in the northwest part of the kingdom, the AlUla Valley is home to two millennia of history that, until recently, was one of the great forgotten treasures of antiquity. From around the fourth century BCE to the first century CE,, the Nabataeans, a settled tribe of nomads and merchants created a flourishing kingdom in both Petra, Jordan, and Hegra, AlUla’s ancient city. The AlUla Valley and Hegra, now a UNESCO Heritage site, served as a vital place for trade and commerce, developed along the ancient incense and spice road — one of the most important trading routes in the Arab world — running north to south along the west side of the Arabian Peninsula, linking Arabia and India to the Levant, Egypt and the Mediterranean.
In his 1888 work Travels in Arabia Deserta, British poet and explorer Charles Montagu Doughty, who was one of the few foreigners who traveled to the region at the end of the 19th century, offered a vivid glimpse of the desert region and its striking rock formations. “Little remains of the old civil generations of el-Héjr, the caravan city; her clay-built streets are again the blown dust in the wilderness. Their story is written for us only in the crabbed scrawlings upon many a wild crag of this sinister neighbourhood, and in the engraved titles of their funeral monuments, now solitary rocks, which the fearful passenger admires, in these desolate mountains.”
Access to this once-forgotten region changed when Saudi Arabia opened to international leisure travelers in September 2019, granting tourist visas to the country, which for years was closed off to visitors. Today, thanks to social media and numerous marketing campaigns, it is hard not to have become familiar with AlUla’s curvaceous sand dunes, anamorphous red rock structures, famous “Elephant Rock” — a gigantic rock formation in the shape of an elephant, where visitors can watch an unforgettable sunset, the 110 remarkably well-preserved tombs set into the rock formations with their ancient architectural structures featuring elaborate facades cut out of the sandstone outcrops surrounding AlUla’s walled urban settlement —akin to those found also in Petra. Now, a host of contemporary art projects, such as Desert X, featuring a land art exhibition every two years, and Maraya, a mirror-covered concert hall (also the largest mirrored building on earth, according to Guinness World Records) hosting such stars as Andrea Boccelli and, most recently, Alicia Keys, among many other attractions.
(Courtesy: AlUla)
The AlUla Project, as it has been dubbed, is a plan to transform this ancient region into a global tourist experience under the direction of the Royal Commission for AlUla (RCU), a Saudi government body established in July 2017 to preserve and develop AlUla. It is also a cornerstone of Vision 2030, a strategic framework to transform the Gulf nation economically and socially, open itself to the world and wean its dependence off crude oil. RCU will contribute SAR 120bn in growth to the kingdom’s GDP by 2035 through its various development projects, much of which will be invested into the local AlUla economy. To achieve this, RCU has engaged the local AlUla community in its various projects through the Hammayah Program, in which 2,500 residents train to be advocates for AlUla’s natural and human heritage.
“The tourism sector is key to the kingdom’s Saudi Vision 2030, as one of the tributaries of diversifying sources of income,” Philip Jones, chief destination marketing officer at The Royal Commission for AlUla (RCU), told The Circuit. “The kingdom is creating a series of world-leading regions for tourism, from the Red Sea to Neom and beyond. AlUla has the advantage of being the first of the major infrastructure projects to welcome visitors and is already giving back to the economy. The Journey Through Time (JTT) masterplan was initiated by the Royal Commission for AlUla (RCU), outlining the ambitious plans for five districts and 15 cultural assets, 38,000 new jobs and 2 million visitors per year.”
In October 2020, AlUla reopened its doors to visitors as a year-round destination, offering its four key heritage sites for visitors to access, including Hegra, Saudi Arabia’s first UNESCO World Heritage Site; Dadan, one of the most developed first-millennium BCE cities of the Arabian Peninsula; Jabal Ikmah, often referred to as the “open-air Library,” offering insights to ancient beliefs, rituals and practices of everyday life.
The fourth site is AlUla Old Town, which opened early in 2021 for the first time to visitors, and is quickly transforming into a new hub for art and culture in the kingdom; it houses contemporary galleries such as Athr Gallery, one of Saudi Arabia’s foremost art galleries, and the Design Gallery, opening in the Art Square located in AlJadidah, a new vibrant hub for restaurants and shops centered around five distinct squares — Art Square, Gathering Square, Muayada Square, Oasis Square and Qanat Square — each with its own unique atmosphere. It is located on the edge of AlUla Oasis and overlooks AlUla Old Town, itself the site of a refurbished Incense Road market hosting several local retailers, cafes and restaurants as well as Sigg Art Residency Program, the first privately run art residency in AlUla founded by Swiss art collector and longtime Saudi resident Pierre Sigg.
While the lure of discovering ancient desert lands and archaeological attractions as well as contemporary art and culture are central to the AlUla Project’s vision, the goal of the effort is also to transform the ancient region into a primary luxury destination in Saudi Arabia. The region, which is 22,500 square kilometers (9,000 square miles), approximately the same size as New Jersey, is now home to five-star accommodations, including the Habitas, a trailblazer in sustainable hospitality, located just five minutes away from the Desert X site, which opened in late November 2021. Nearby is Caravan by Habitas, where guests can stay in a luxury Airstream. Future hotels include Aman Resorts, which is opening three new properties in AlUla in 2023: an upscale tented camp, a resort inspired by local architecture and a ranch-style desert resort. A Banyan Tree resort will also open in the fourth quarter of 2022 in AlUla’s Ashar Valley.
“AlUla’s positioning allows it to attract and host high-spending individuals from around the world and the kingdom itself and be a key generator for the kingdom’s tourism-related revenue,” added Jones.
(Courtesy: AlUla)
While AlUla is rapidly transforming into one of the Middle East’s most sought-after travel destinations, its development is being done with utmost care — with a focus given to preserving the local traditions of the AlUla community and assisting the town to develop economically. In April 2021, RCU unveiled a $15bn opportunity for public-private partnerships. By 2035, the wider development strategy for the region is to create 38,000 jobs.
“Our plans in AlUla are all about giving back to the community and creating jobs and opportunities, and we are already delivering on that and will continue to do so as we cement our permanent and seasonal events and attractions,” added Jones.
The goal of attracting 2 million visitors to the AlUla area by 2035 is actually a modest one — a controlled number for such a large land area. Officials don’t want the region to become a mass tourism hub but one tailored to a preservation of the land and local culture, and one in which the ancient idea of AlUla as a crossroads for business and culture is reborn.