UAE regulates ‘finfluencers’ as users of digital finance grow

Financial influencers are now required to register for official “Finfluencer” status with the UAE’s Securities and Commodities Authority.

The regulator has launched an official authorization scheme mandating compliance with strict content and conduct standards, in a move to ensure transparency and protect investors in digital financial markets.

Approved finfluencers will be permitted to share investment insights and recommendations, with a three-year waiver on registration fees offered to encourage uptake.

The SCA said it also urges the public to verify finfluencer credentials and report unlicensed activity, as it steps up oversight of financial content amid rising digital engagement.