Netflix, MBC’s Shahid launch first Arabic streaming bundle

Netflix will team up with MBC Group’s Shahid, the world’s biggest Arabic content streaming platform, to offer a joint subscription bundle via MBCNOW.

The offer is already available in Saudi Arabia, with a wider rollout planned across the MENA region, The National reports.

The first regional agreement of its kind steps up the increasingly-fierce competition for Arabic-language viewers, after U.S. media giant Warner Bros. Discovery bought a one-third stake in Dubai streaming company OSN in March for $57 million.

Demand for Arabic-language content grew by 16 times between 2020 to 2024, according to research by Parrot Analytics and Rise Studios.