Primark prepares for Dubai Mall debut amid missile fire from Iran

Even as Iranian missiles score direct hits at adjoining hotels and office towers, the Dubai Mall is preparing to welcome Primark this week to its vast retail galleries.

Primark will open its largest Middle East store in the world’s busiest shopping emporium on Thursday, part of a three-store rollout with UAE partner Alshaya Group, employing a staff of 600, Arabian Gulf Business Insights reports.

Primark, a pioneer of bargain fast-fashion stores, will be sitting amid luxury boutiques operated by Prada, Gucci and Hermès.

Executives say prolonged instability could impede supply chains, but alternative routes and strong inventory levels are helping maintain operations for now.