Dolce & Gabbana was among the first fashion houses to bring international couture culture to Saudi Arabia when it presented its Alta Moda collection in 2022 on a catwalk installed in the ancient desert city of AlUla.

Now, the Italian brand is setting up a flagship store in the Saudi capital at the Via Riyadh luxury shopping center.

D&G is also entering a formal partnership with Diriyah Co., the state-owned company managing the restoration of the capital’s historic Diriyah section, where it plans to open a 2,000-square-meter immersive space in the Bujairi Terrace restaurant district.

“For years, we have been present in this country, initially approaching the market with caution and respect, deepening our understanding of its history and social aspects,” Dolce & Gabbana CEO Alfonso Dolce told Vogue Business.