football fever
Saudi PIF invests in surging soccer realm with Kings League
With seven players to a side, the league was founded in 2022 by former Barcelona defender Gerard Piqué and has a growing young audience
Manuel Queimadelos/Quality Sport Images/Getty Images
Gerard Piqué, President of the Kings League, at the Kings & Queens Finals last year in Spain
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Having disrupted the athletic world with billions poured into golf, tennis, mixed martial arts and esports, Saudi Arabia’s Public Investment Fund is diving deeper into soccer.SURJ Sports, an investment arm of the sovereign wealth fund, signed an agreement on Tuesday...