Saudi Arabia invests to turn young generation into sports fans
Ben Harburg, the American investor who bought Saudi Arabia’s Al-Kholood football club, said he’s amazed by the dedication of local crowds
Abdullah Ahmed/Getty Images
Myziane Maolida of team Al-Kholood FC during a Saudi Pro League match between Al Riyadh and Al Kholood
Saudi Arabia is working to engage its sports fans from the bottom up.
As Crown Prince Mohammed bin Salman pours billions of dollars into international golf, tennis and football, Danny Townsend, CEO of Saudi Arabia’s SURJ Sports...