President Trump is one of LIV Golf’s biggest fans, hosting events since league's founding at resorts in New Jersey, Florida and Washington D.C.
oe Raedle/Getty Images
U.S. President Donald Trump and his son, Eric Trump, drive in a golf cart at the Trump National Doral Golf Club in April
LIV Golf, the upstart league owned by Saudi Arabia’s Public Investment Fund, is building up in Europe with the signing of HSBC as its official international banking partner.
The three-year alliance with the London-based bank will start today with the LIV Golf Andalucia event at Real Club Valderrama in Spain.
HSBC has been a longtime sponsor of Europe’s DP Tour, which entered a strategic alliance in 2020 with the PGA, the established U.S. tour.
Under the agreement, HSBC said it will sponsor two of the league’s 13 teams, the Crushers GC and Majesticks GC.
HSBC will also become the presenting partner of LIV Golf’s “9 to Play” segment that will appear during every LIV Golf live broadcast and is seen in 120 international markets.
“HSBC’s track record in supporting and advancing the game of golf is inspiring and admirable, and we are proud to welcome them into LIV Golf’s growing roster of global partners,” LIV Golf CEO Scott O’Neil said in a statement.
LIV Golf, which poached some of the PGA’s biggest names through $100 million-plus contracts, is currently in its fourth season.
The two leagues have been negotiating a merger unsuccessfully for the past two years.
President Donald Trump is one of LIV Golf’s most prominent fans and has hosted events at his golf resorts in New Jersey, Florida and Washington D.C.