Abu Dhabi’s annual ADIPEC conference opened on Monday, bringing cabinet ministers, oil executives and investors to the UAE capital from around the world to ponder where the energy market is headed.

Kicking off the four-day event was Dr. Sultan Al Jaber, UAE Minister of Industry and Advanced Technology, Group CEO of ADNOC, Chairman of Masdar and COP28 President, who pointed to the growing power appetite of AI data centers.

“No single source of energy is going to be enough to meet this demand,” Al Jaber said in an address to the opening session at Abu Dhabi’s ADNEC hall. “We need to integrate renewable energy, nuclear energy and gas in the most cost and carbon-efficient way.”

On the eve of ADIPEC, Al Jaber hosted a gathering for industry leaders called ENACT Majlis that included Microsoft President Brad Smith, Mark Carney, the Chairman of Brookfield Asset Management who serves as U.N. Special Envoy for Climate Action and Finance; Shell CEO Wael Sawan, BP CEO Murray Auchincloss and Princess Beatrice, founder of the U.K. advisory organization BY-EQ.

Amid OPEC production cuts and pressure to shift away from fossil fuels, CEOs from some of the world’s biggest oil companies at ADIPEC rated conflict in the Middle East and friction between the U.S. and China among their top concerns.

BP CEO Murray Auchincloss said he was worried about protecting personnel and safeguarding supplies because of the geopolitical tensions in the region, Bloomberg reports.

“The conflict in the Middle East is probably the top risk of all right now,” Auchincloss said during a panel discussion on Monday. “We operate across five or six countries in the region — we are worried obviously about the security of our people and the security of energy supplies.”

Shell CEO Wael Sawan pointed to today’s U.S. elections and Donald Trump’s campaign promise to increase tariffs on China. “Longer term, what happens on the U.S.-China axis” is a concern for oil companies, Sawan said at the conference.

Oil companies are concerned, Sawan said, about energy demand, supply chains and the impact that sour U.S.-China relations “could have on the redrawing of the energy complex globally.”

UAE Minister of Energy and Infrastructure Suhail Al Mazrouei, meanwhile, said during his opening remarks at ADIPEC that his country plans to invest up to $54 billion to meet sustainable energy demand over the next six years, aiming to “decarbonise our economy and achieve net-zero emissions by 2050.”

👋 Hello from the Middle East!

In the Daily Circuit today, we’re looking at Red Sea Global’s eco-tourism resorts in Saudi Arabia, the PIF’s plans to sell shares in Diriyah Co., South Korea’s deal to store Kuwaiti oil as a hedge against supply disruptions and more widebody planes for Riyadh Air. But first, not all the FII headliners went directly home from the Saudi capital.

After gathering for Saudi Arabia’s Future Investment Initiative powerfest this week in Riyadh, a number of high-level executives headed over to Abu Dhabi and Dubai to continue their outreach to the region.

Blackstone’s Steve Schwarzman and BlackRock’s Larry Fink visited with Sheikh Tahnoon bin Zayed, Deputy Ruler of Abu Dhabi, UAE National Security Advisor and Chairman of AI development firm G42, along with ADIA and ADQ. 

After meeting Schwarzman, Sheikh Tahnoon posted on social media that the Blackstone CEO’s “profound insights into finance and our collaborative vision can greatly advance how AI technologies are integrated within global investment strategies.” About Fink, he said, “We eagerly anticipate deepening our partnership” with BlackRock on financing AI infrastructure.

Ruth Porat, President and Chief Investment Officer for Alphabet and Google, flew from Riyadh to headline an event at Dubai’s Etihad Museum where she announced a $15 million grant to help Middle East youth develop digital skills. Porat also met with Omar Sultan Al Olama, UAE Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications.

Shou Zi Chew, CEO of TikTok, also made the short hop from Saudi Arabia to the UAE, where he met with Sheikh Hamdan bin Mohammed, Crown Prince of Dubai and UAE Minister of Defense. Sheikh Hamdan said Dubai is committed to “expanding partnerships with global new media technology leaders like TikTok to enhance the competitiveness of its media sector.”

Other financiers who turned up in the UAE after Riyadh included Starwood Capital’s Barry Sternlicht and Third Point founder Dan Loeb, the latter of whom fit in a session on the waves at Surf Abu Dhabi in between meetings.

Welcome to the Daily Circuit. Kindly let us know your thoughts and feedback by replying to this newsletter or emailing us at [email protected].

CIRCUIT INTERVIEW

Red Sea Global brings luxury eco-tourism to Saudi beaches

Red Sea Global is the linchpin in Saudi Arabia’s effort to turn the beaches on its western coast into a playground of luxury tourism and a beacon of sustainability.

Wholly owned by the kingdom’s Public Investment Fund, the company has opened resorts in 2024 under the St. Regis, Ritz-Carlton, Six Senses and Shebara brands, The Circuit’s Omnia Al Desoukie reports. Over the next year, it plans to launch 17 new hotels in the new AMAALA development and elsewhere along the coral-laden shores of the Red Sea.

In an interview with The Circuit on Thursday at the Future Investment Initiative conference in Riyadh, Gregory Djerejian, Red Sea Global’s Chief Legal Officer and Head of Investments, said Saudi Arabia wants to dazzle travelers with a mix of high-end leisure activities tempered by a commitment to environmental sustainability.

Click here to read the full interview.

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Dec. 5-6, Abu Dhabi: Milken Institute Middle East and Africa Summit. Corporate executives, investors, government officials, and philanthropists gather to address the globe’s most pressing issues. St. Regis Saadiyat Island.

Dec. 5-8, Abu Dhabi: Abu Dhabi Grand Prix 2024. World’s fastest race drivers compete in Abu Dhabi leg of the Formula One season. Yas Marina Circuit.

Dec . 9-10, Abu Dhabi: The Bitcoin Conference. The conference connects with industry leaders, and experiences a dynamic expo hall featuring a fusion of technology and art. ADNEC.

Dec. 9-12, Abu Dhabi: Abu Dhabi Finance Week. Market experts and entrepreneurs from all over the world discuss the latest market trends. Al Maryah Island, ADGM Square.

Red Sea Global is the linchpin in Saudi Arabia’s effort to turn the beaches on its western coast into a playground of luxury tourism and a beacon of sustainability.

Wholly owned by the kingdom’s Public Investment Fund, the company has opened resorts in 2024 under the St. Regis, Ritz-Carlton, Six Senses and Shebara brands. Over the next year, it plans to launch 17 new hotels in the new AMAALA development and elsewhere along the coral-laden shores of the Red Sea.

Under the PIF sovereign wealth fund’s umbrella, Red Sea Global works separately from Saudi Arabia’s $1 trillion-plus Neom mega-project, which staged a star-studded debut for its Sindalah Island resort last week. The lavish party brought out actor Will Smith, Grammy Award singer Alicia Keys, tennis champ Rafael Nadal and former NFL quarterback Tom Brady.

In an interview with The Circuit on Thursday at the Future Investment Initiative conference in Riyadh, Gregory Djerejian, Red Sea Global’s Chief Legal Officer and Head of Investments, said Saudi Arabia wants to dazzle travelers with a mix of high-end leisure activities tempered by a commitment to environmental sustainability.

What are Red Sea Global’s plans for transforming tourism in Saudi Arabia?

The vision for Red Sea is to offer barefoot luxury in a regenerative tourism style, where visitors experience nature in a pristine way, introducing them to the beauty of the Red Sea. This appeals to tourists who may not have associated Saudi Arabia with luxury or environmentally friendly tourism before. AMAALA is slightly different; it has a varied topography with dramatic cliffs and three natural bays, so it will offer a different vibe with a wellness focus. We’ll have a wellness hub there featuring brands like Clinique La Prairie, Jayasom, and others. So, while the Red Sea focuses on luxury tourism, Amaala will be more wellness-centered. That’s the big picture of how the next two to three years will play out.

What is the potential market for all of this?

I have been here for two and a half years, and it’s staggering to see the 1,700 kilometers (1,050 miles) of untouched coastline on the Saudi side. The vision of our chairman, His Royal Highness Crown Prince [Mohammed bin Salman], is to develop this coastline in a very environmentally-sensitive and selective way. This tourism offering is compelling as it repositions and introduces Saudi Arabia as a new tourism destination, beyond Hajj tourism and business travel.

Who do you expect to be your clientele?

We expect a lot of curiosity seekers from Saudi Arabia and the GCC, followed by European holidaymakers. The exceptional product we’ve created is also just a four-to-five-hour flight from cities like London with minimal time difference. Additionally, the China and India markets are huge, and our world-class offering will likely attract curiosity seekers from North and South America.

How will you contribute to improving the Saudi economy?

The vision of His Royal Highness is to diversify the economy beyond hydrocarbons. As tourism contributes around 10% to global GDP in many countries, it has huge potential in Saudi Arabia to build on existing Hajj and business tourism. This new tourism offering will also have multiplier effects by creating many direct, indirect, and imputed jobs… especially for younger Saudis who may not have had the chance to attend college. The leisure tourism and hospitality industry can provide opportunities for those without a college education.

What are the opportunities for investors interested in partnering with you?

We offer many investment opportunities. We’ve done two joint ventures: one with Kingdom Holding, part of Prince Alwaleed’s group, for our Four Seasons hotel on Shore Island, opening at the end of next year, and another with the Mutlaq Group for the Jumeirah Hotel. Beyond hotel partnerships, there are other opportunities in infrastructure and ecosystem investments. For example, we’ll soon be offering staff accommodation and construction village investments. Logistics, warehousing, and residential offerings also present options.

Yesterday, we held a signing ceremony for the financial close of our multi-utility concessions for AMAALA…  providing a 100% off-grid, 100% renewable energy solution. With 750,000 solar panels in use, we’ll have one of the world’s largest battery storage facilities. Investing with us also means investing in green energy.

What are the environmental implications of all this construction?

While I’m not a scientist, we conducted an extensive marine study that served as a baseline, allowing us to understand the ecosystem we’re working in. Our CEO likes to say we’re moving beyond sustainability – not just leaving the place as we found it but aiming to improve it over time.

After three days of working the vast marble halls and plush meeting rooms of the Ritz Carlton Hotel in Riyadh, corporate chiefs are shaking hands on billions of dollars in deals arranged at Saudi Arabia’s annual Future Investment conference.

With FII’s outgoing CEO Richard Attias estimating that the conference would spawn some $28 billion in investments, executives from Wall Street, the Gulf, China and elsewhere vied for attention in announcing their latest deals.

Among the most watched tie-ups was the preliminary agreement announced by the Saudi Public Investment Fund to back Brookfield Asset Management’s new $2 billion Middle East fund, boosting the Canadian investment firm’s ability to finance deals in the Gulf.

New York-based Z Capital Group pledged as much as $2 billion for investments in Saudi Arabia, Bloomberg reports. It said the bank will launch a direct lending fund with approximately $1 billion early next year that offers senior secured and asset-backed loans to small and medium-sized businesses.

The National Bank of Kuwait signed $1.6 billion in deals at the FII conference, including a $690 million agreement with ACWA Power to support the Saudi energy and desalination company’s expansion plans in and outside the kingdom, KUNA reports.

👋 Hello from the Middle East!

In the Daily Circuit today, we’re looking at Day 3 of the Future Investment Initiative conference in Riyadh, the Saudi Public Investment Fund’s deal with Canada’s Brookfield Asset Managment, ACWA Power’s $690 million financing deal from Kuwait and ADQ’s acquisition of a minority stake in Sotheby’s auction house.

After three days of working the vast marble halls and plush meeting rooms of the Ritz Carlton Hotel in Riyadh, corporate chiefs are shaking hands on billions of dollars in deals arranged at Saudi Arabia’s annual Future Investment conference.

With FII’s outgoing CEO Richard Attias estimating that the conference would spawn some $28 billion in investments, executives from Wall Street, the Gulf, China and elsewhere vied for attention in announcing their latest deals.

Among the most watched tie-ups was the preliminary agreement announced by the Saudi Public Investment Fund to back Brookfield Asset Management’s new $2 billion Middle East fund, boosting the Canadian investment firm’s ability to finance deals in the Gulf.

New York-based Z Capital Group pledged as much as $2 billion for investments in Saudi Arabia, Bloomberg reports. It said the bank will launch a direct lending fund with approximately $1 billion early next year that offers senior secured and asset-backed loans to small and medium-sized businesses.

The National Bank of Kuwait signed $1.6 billion in deals at the FII conference, including a $690 million agreement with ACWA Power to support the Saudi energy and desalination company’s expansion plans in and outside the kingdom, KUNA reports.

Throughout this week, The Circuit’s Jonathan Ferziger and Omnia Al Desoukie have been on the conference floor, bringing you the deals, insights and chatter emanating from FII. We would like to know your thoughts and receive your feedback. You can reach us by replying to this newsletter or emailing us at [email protected].

CIRCUIT INTERVIEW

ACWA Power works to cut desalination costs, fossil fuel use

ACWA Power, the Saudi power and desalination company that operates in more than a dozen countries across the Middle East, Africa and Asia, says it has cut energy consumption by 80% over the past decade while reducing its use of fossil fuels, The Circuit’s Omnia Al Desoukie reports.

With its main offices in Riyadh and Jeddah, ACWA Power started moving away from conventional thermal plants two decades ago to adopt more efficient membrane technology. It devotes formidable resources to research and development to address water scarcity in some of the world’s most arid regions. At the FII conference, the company signed a $690 million financing deal with the National Bank of Kuwait.

In an interview with The Circuit, ACWA Power Executive Vice President for Innovation & New Technology Thomas Altmann talks about the company’s efforts to bring down the cost of desalination while embracing hydrogen and other more sustainable sources of energy.

Click here to read the full interview.

Share

Dec. 5-6, Abu Dhabi: Milken Institute Middle East and Africa Summit. Corporate executives, investors, government officials, and philanthropists gather to address the globe’s most pressing issues. St. Regis Saadiyat Island.

Dec. 5-8, Abu Dhabi: Abu Dhabi Grand Prix 2024. World’s fastest race drivers compete in Abu Dhabi leg of the Formula One season. Yas Marina Circuit.

Dec . 9-10, Abu Dhabi: The Bitcoin Conference. The conference connects with industry leaders, and experiences a dynamic expo hall featuring a fusion of technology and art. ADNEC.

Dec. 9-12, Abu Dhabi: Abu Dhabi Finance Week. Market experts and entrepreneurs from all over the world discuss the latest market trends. Al Maryah Island, ADGM Square.

ACWA Power, the Saudi electricity and desalination company that operates in more than a dozen countries across the Middle East, Africa and Asia, says it has cut energy consumption by 80% over the past decade while reducing its use of fossil fuels.

With its main offices in Riyadh and Jeddah, ACWA Power started moving away from conventional thermal plants two decades ago to adopt more efficient membrane technology. It devotes formidable resources to research and development to address water scarcity in some of the world’s most arid regions.

Backed by Saudi Arabia’s Public Investment Fund, Sanabil Investments and a cohort of private investors, ACWA Power employs 4,000 people and holds a portfolio of assets worth $93 billion and trades on the Tadawul stock exchange in Riyadh. The company operates across Saudi Arabia, as well as in the UAE, Oman, Egypt, Jordan, Morocco, South Africa, Turkey, Azerbaijan, Uzbekistan, China, Indonesia and Vietnam.

In an interview with The Circuit, ACWA Power’s Executive Vice President for Innovation & New Technology Thomas Altmann talks about the company’s efforts to bring down the cost of desalination while embracing hydrogen and other more sustainable sources of energy.

Given the global challenge of water scarcity,, what advancements in desalination technology are most promising and how is ACWA Power contributing to innovation?

ACWA Power, since its inception, has been  innovating from day one to become what it is today. The most prominent example is when we entered the market in Saudi Arabia in 2005 [and] it was dominated by thermal desalination. In our first bid, which was [at the Red Sea port of] Shuaiba, we had to use thermal technology. But in the second opportunity, we pushed back and requested to keep the technology open, and it happened. So we were not forced to use a certain technology. We were allowed to innovate and we basically brought large-scale membrane technology to Saudi Arabia.

The result was dramatic because we reduced energy consumption significantly. For more than a decade we have reduced the energy consumption, and at the same time, the carbon footprint of a desalination plant by more than 80% and this is innovation in action. We had a significant impact in reducing tariffs [and prices]. The desalination tariffs went down to less than half. We have the lowest desalination tariffs in the world.

How is ACWA Power making  desalination more sustainable and energy-efficient in the region?

First of all, we reduced the carbon footprint by threefold. Also in a different initiative, we are reducing chemical consumption, not only energy consumption. We have several initiatives. One is based on a technology innovation where we replaced certain chemicals, which can be more harmful than others. We reduced them or eliminated them, and we have a patented technology to use carbon dioxide to inject into the seawater rather than organic chemicals from suppliers. The second initiative is we started introducing AI and machine learning in our plants. We have developed the first algorithm in-house with the objective to reduce dosing of chemicals. After deploying the algorithm for one chemical in one plant, we saved 12% on chemicals.

What are the challenges for desalinating water now as we are moving into energy transition? 

Most of our desalination plans receive power from the grid. The grid in Saudi Arabia, for example, is still dependent on fossil fuel. So we have a research project at ACWA Power to help us understand how we can get to the point to have… a green water, 100% renewable-driven water desalination. 

We have done this already on our hydrogen project. We have a 100% renewable-driven hydrogen plant in Saudi Arabia. So now there is no reason why we cannot do desalination. So we have done a lot of studies. The three key components to make it happen is number one, we have a very low-cost renewable energy source. We have many gigawatts, and we have the lowest tariffs in the world. The second component is to reduce energy consumption in desalination. Now the factor that is missing is solar and wind power. They are intermittent. They don’t operate the whole day, 24 hours, just when the sun is shining. Wind is often available just for eight hours day. So we can mix. We need a battery. ACWA Power was able to excel on the battery side. In our Red Sea project, we have probably still the largest battery for energy storage in the world. So these factors together help us to think about a 100% renewable energy-based desalination plant without increasing the cost. This is the key.

The fourth component is artificial intelligence and automation. So we are increasing the level of automation. We are increasing artificial intelligence. We have several projects. We have several AI projects in the company. Also on the solar side, we are using many robotic systems for cleaning the PV panels. So we also have embarked on a project, which uses AI technologies we need in the desalination plant to convert it to 100% fully automated.

Are there any innovative initiatives that ACWA Power is taking that could be used around the region?

First of all our approach is: we are embracing open innovation. We are trying to convince all our partners and all our stakeholders and market participants to open up and to work more in a collaborative open innovation environment where we share ideas, where we share resources, and then the whole sector will make more progress. 

There’s always, of course, certain specific things which you have good ideas, but you can patent them, but you can still share, and this sharing is very beneficial for everybody. We are not a manufacturer of any equipment, so we are very open. We can work with everybody. We are bringing a lot of technology companies from China which are very helpful. In order to support and to foster the local innovation ecosystem. We have created the ACWA power innovation days. The last one was in January this year in KAUST University, which was a big success with more than 500 people and many online. Next year we will do the third edition which will be attracting 1000 people. 

What are the key trends in terms of desalination that we are witnessing in the region?

Our initiative so far was to make the best commercially available technology and bring it to the absolute limit. ACWA Power can push technologies to the limits, while still being reliable, safe and sustainable.  So we have several tracks. One track is to apply the latest technologies in the best possible way and produce the lowest tariffs and the lowest energy consumption. This is [the technology of] reverse osmosis. We have a second track, which is the innovation track.

We are engaging with startups. There’s one from Spain [with which we] have signed an exclusive agreement. They have a disruptive desalination technology which is not based on membranes, which has the potential to reduce energy, not by 3% but by 25%. We are building a pilot plant, together with King Abdullah City for Science and Technology. Our ambition is to create a new Guinness record for desalination power consumption in the first quarter of next year. But in innovation, we cannot promise. We feel positive that we can deliver, but there’s no guarantee. We do it to stay competitive. 

From multibillion-dollar investments in car manufacturing and home construction to underwriting new frontiers in artificial intelligence, Saudi Arabia is sketching out its growing global ambitions at this year’s Future Investment Initiative conference.

The event’s first two days at Riyadh’s King Abdul Aziz International Conference Center offered more than a dozen sessions on the prospects for AI technology transforming world commerce.

Among those weighing in were Alex Clavel, Co-CEO of Softbank Vision Funds; Hani Enaya, Chief Investment officer of Saudi Arabia’s Sanabil Investments; Julie Sweet, Chair and CEO of Accenture; former Google chief Eric Schmidt and Tesla founder Elon Musk (by remote video feed).

Amid reports that the kingdom’s Public Investment Fund is in talks to team up with Silicon Valley’s Andreessen Horowitz on a $40 billion fund focused on AI, PIF Governor Yasser Al Rumayyan said he expects Saudi Arabia to turn into a regional hub for the technology.

“Artificial general intelligence marks the next frontier, promising machines capable of problem solving and driving productivities that will impact every sector from health care to energy,” he told the conference.

As in the previous seven years, FII’s 2024 edition has brought some of the world’s most prominent financiers to Riyadh, including former U.S. Treasury Secretary Steven Mnuchin, who founded Liberty Strategic Capital after leaving office with funds from Saudi Arabia, Qatar and the UAE.

In the main conference halls, mammoth AI-generated avatars questioned some of the panels and aN hologram doctor discussed fielded intimate medical questions at one of the many booths sponsored by technology companies. Among the many freebies offered FII participants, on the other hand, were decidedly low-tech baskets of dates, body scrubs and hair oil handed out by Saudi Arabia’s National Center for Palms and Dates.

Saudi Finance Minister Mohammed Al-Jadaan said dipping oil revenue and concern about regional conflicts have not diminished interest in the Middle East’s biggest economy.

“Investors are investing in Saudi Arabia despite all the geopolitical tensions because Saudi plays a very important role as the anchor of stability,” Al-Jadaan said. “What the investors want is to be a part of the national transformation that is taking place.”

As Saudi Arabia broadens its economy beyond dependence on oil, the kingdom has sought to create a business environment that acts as a magnet for international investment.

Central to the mission is state-owned real estate developer ROSHN, which has started to seed greater metropolitan Riyadh and other urban areas with upscale residential communities aimed at both Saudi and expat professionals.

The emerging neighborhoods cater to families by incorporating schools, parks, mosques, supermarkets and retail shops into the developments amid tens of thousands of homes.

In an interview with The Circuit, ROSHN’s Waleed Bawaked, Senior Director of Strategy and Planning, and Roger Fatovic, Executive Director of Program Management, outline the company’s blueprint for growth – first across Saudi Arabia and ultimately through expansion abroad.

ROSHN was established in 2020 by the Saudi Public Investment Fund and has raised $4.3 billion in the past two years. Its flagship project, Sedra, will contain 30,000 residential units on a plot of land measuring 20 million square meters and located near Riyadh’s King Khaled International Airport.
The company has also announced projects in Jeddah, Mecca and Dammam.

Are you expecting a boom in the Saudi real estate industry?

Waleed Bawaked: We are already seeing this, particularly in Riyadh, where demand and prices are rising. We are striving to support the market, and with the country’s broader aims, real estate will continue booming and contribute to sustained profitability.

Roger Fatovic: Saudi Arabia is a significant market with around 30 million people, including expatriates. With 22 to 23 million Saudis, it’s the largest market in the GCC and has the fastest-growing population. It is flowing. 

What is your strategy for reaching your goals?

Bawaked: Our mandate is to redefine and reshape the real estate sector in the country. We are mainly contributing to one of the key visions, focusing on quality of life, and this is our way of doing it. So, ROSHN was created to support the development of integrated communities, redefining what the locals and residents of Saudi Arabia should expect in a residence. We aim to provide communities supported by diverse assets within walking distance, incorporating the latest technology and ensuring sustainability from an environmental standpoint.

How do you determine which projects are worth moving forward with for implementation?

Fatovic: Our core business, one of the key focuses, is large residential and master-planned communities – complete turnkey solutions. So we don’t just build 100 villas here and 100 villas there. We do the villas, schools, mosques, parks, and all the supporting developments. This includes commercial spaces, retail, leisure, and hospitality. Our entry point is around 2,500 to 3,000 units ; we find that’s the number we need to achieve critical mass for schools, retail, and healthcare.

What factors guide your decision to prioritize a specific area for project development and implementation?

Bawaked: We’ve been mandated to focus on select regions and cities, mainly because these areas encompass over 80% of the population and are key economic anchors. We recognize a strong demand with a shortage of good-quality supply, which serves as our entry point. Within these cities, we leverage data analytics to understand urban growth trends, target market segments, and tailor our projects accordingly. As a profit-driven company, we aim to meet the needs of specific market segments. For example, in areas with higher income levels, our product offerings vary accordingly. Throughout the process, we ensure engagement from both the private and public sectors to shape the area’s future, accounting for other upcoming projects, connectivity, and customer preferences. This approach helps us design and build with a clear understanding of what will elevate our target segment’s experience.

How is the market shaping up for luxury real estate in Saudi Arabia? Are we seeing increased demand, and is it driven more by local or international interest?

Bawaked: I think it’s a bit of both, stemming from significant investment in Saudi, whether in projects or human capital. We see many Saudis in higher positions with substantial incomes seeking premium products locally. Externally, various government-led initiatives, as well as efforts by the Ministry of Investment and PIF, are attracting foreign direct investment and talent, which creates demand for premium and luxury offerings.

Is there a particular project you’ve implemented in Saudi Arabia that you’re interested in replicating?

Fatovic: We are doing that all over Saudi Arabia at the moment. A prime example is Sedra, our first and landmark project. ROSHN was the first PIF entity to generate revenue, sell to end-users, and hand over properties to end-users. Sedra, located near the airport, will see around 4,000 units handed over to end-users by the end of this year. For us, it’s about continuous improvement. We’ve learned from Sedra one, applied those lessons to Sedra two, Al Rus in Jeddah, and the Dammam project. It’s always about learning what works in the market and building on it for our future projects.

Have you considered expanding your efforts beyond Saudi Arabia?

Bawaked: At the moment, our focus is mainly on Saudi Arabia. We envision ROSHN as a leading real estate developer, not only locally but on a global scale. Right now, however, we have enough to deliver within the local market.

How do you assess whether a project has the potential to be profitable?

Bawaked: We work closely with external advisors and consultants to help us understand the market in terms of supply and demand, and we conduct feasibility and financial studies to meet specific ROI thresholds. Of course, we’re aware that market dynamics can change, so we proceed cautiously, adjusting our approach as needed to align with market perceptions and enhance our projects accordingly.

Fatovic: We maintain a continuous feedback loop, especially in the early stages of a project, involving Waleed’s team, development, and delivery. Once land is identified, we determine its highest and best use. We use many external consultants, but after five years, I don’t think there’s a consultant with a better cost database for residential development than we have. It’s a constant feedback loop involving strategy, development, construction, cost validation, and revenue assessment to decide the optimal product.