As the first visitors made their way through the halls of Dubai World Trade Centre today for the opening of Arabian Travel Market, a cautious sense of optimism around the Gulf’s tourism recovery was evident.
Finally underway after being rescheduled twice since the outbreak of the Iran war, ATM is one of the first major events to kick off a packed year-end calendar in the Gulf, with Dubai alone preparing to host more than 100 exhibitions before the end of the year. GITEX Global, rescheduled to December, is expecting to draw 200,000 attendees.
Airlines, hotel chains, travel agencies and tourism authorities were all keen to put aside the disruption and disappointments of the past seven months and make the most of being in the same room once again.
Muna Mustafa, Co-Founder of luxury dining concierge business Supper Club, told The Circuit’s Omnia Al Desoukie that she was “pleasantly surprised at the energy, the number of people that are here, the hotels that are here.”
The return of major events comes amid signs of recovery in Dubai’s tourism sector, with new figures showing that August saw 869,000 international overnight visitors and hotel occupancy of 66% – a recovery to about 89% of August 2025 levels and a far cry from the lows of 36% seen in March.
With schools returning from the long summer break, analysts are also watching to see if residents will return in strength. Dubai-listed Taaleem Holdings has seen enrollment across its private schools rise roughly 7% from the previous academic year, Bloomberg reports.